New Report 'France Online Overview' Provides a Comprehensive, Overview of French Usage of the Internet and Other Digital Channels
Posted on: Monday, 15 October 2007, 03:00 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c71423) has announced the addition of new eMarketer report "France Online Overview" to their offering.
As a population, the French have said oui to the Internet. According to researchers, one out of every two French citizens used the Internet in 2007, and nine out of 10 French home users have a broadband connection.
The France Online Overview report provides a comprehensive, up-to-date look at French usage of the Internet and other digital channels.
French usage figures are impressive. For instance, eight out of 10 French Internet users have watched an online video, compared to 76% of US users.
In addition, France's online advertising market will grow to $4.01 billion by 2011, and 80% of French marketers plan to increase their online or mobile marketing budgets in the coming year.
Estimates that 30.9 million French citizens used the Internet at least once a month in 2007, and by 2011 another eight million of them will join their compatriots online.
Key questions the "France Online Overview" report addresses:
- How many French citizens are online?
- What do they do online?
- How do French online usage patterns compare to other countries?
- How do the French access the Internet?
- How large is the e-commerce market?
- How fast is it expected to grow?
- What other Internet services do the French use?
- What is the size of the French online ad market?
- What are mobile ad revenues in France?
And many others...
Report breakdown:
- Executive Summary
- The Economy
- Internet Access
- Broadband
- Internet Demographics
- Internet Usage
- E Commerce
- Online Advertising and Marketing
- Advertising Trends
- Related Information
- Related Links
- Contact
- Report Contributors
- A Trusted Resource
For more information visit http://www.researchandmarkets.com/reports/c71423
Source: Business Wire
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