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StrongMail Releases Industry's First Commercial-Grade, On-Premise Solution for Marketing and Transactional Email

Posted on: Monday, 15 October 2007, 09:00 CDT

StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced version 4.0 of its StrongMail Email Marketing Server. Featuring a sleek new interface for its Message Studio campaign management software, version 4.0 unites superior ease of use with a commercial-grade email delivery platform for large scale marketing and transactional email needs.

As an on-premise solution, StrongMail Email Marketing Server provides email marketers with a cost-effective solution that offers unprecedented control over marketing campaigns and transactional email. With Email Marketing Server, marketers are able to create, deliver and measure sophisticated campaigns without the delays, fees or the data privacy concerns associated with hosted solutions.

"Keeping email in-house is a strategic decision for eToys, as it's a mission critical tool for both revenue generation and customer service," said Chris Cummings, CIO of eToys Direct, Inc. "By replacing our homegrown email system with StrongMail, we are able to maintain complete control of our email programs while taking advantage of a commercially supported solution that offers the sophisticated tools and scalability that are required to be successful."

Key Features of StrongMail Email Marketing Server 4.0

Intuitive user interface that blends sophisticated functionality with superior ease of use

Role-based permissions to maintain security

Advanced data segmentation, targeting and A/B split testing to maximize results

Powerful content management and dynamic messaging to create relevant, unique messages

Open connectivity and integration to fully leverage customer data and systems where they reside

Real-time tracking and reporting to optimize programs

Dynamic domain throttling and email authentication to maximize delivery

Smart bounce processing to keep lists clean and safeguard sender reputation

Support for transactional and SMS messaging to maintain brand across channels

"With the release of StrongMail Email Marketing Server 4.0, email marketers can now take control of their marketing and transactional email with a comprehensive in-house solution that is more powerful and cost effective than outsourced or custom homegrown solutions," said Sam Cece, CEO of StrongMail Systems, Inc. "By incorporating all the tools email marketers need to create, deliver and optimize their programs, StrongMail is empowering the marketer to maximize the effectiveness of the email marketing channel and generate consistent, bottom-line results."

StrongMail Email Marketing Server is powered by StrongMail's industry-leading email delivery platform, which is relied upon by hundreds of companies and service providers to deliver their marketing and transactional email. Connecting directly to a company's internal systems, Email Marketing Server securely leverages existing data assets to dynamically build and deliver highly personalized and relevant content for better response rates and conversions. In addition, StrongMail's scalable architecture can be clustered to ensure optimum load balancing, throughput and failover protection.

Availability

StrongMail Email Marketing Server 4.0 is available immediately. As a rack-ready appliance that has been optimized for high performance, flexibility and manageability, Email Marketing Server can be installed quickly and easily in any IT environment.

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.

Source: Business Wire

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