Racepoint Group Launches Social Commerce Practice
Racepoint Group, a global public relations agency with special expertise in digital media relations, today announced the formation of a Social Commerce practice that leverages the firm’s depth of knowledge and breadth of experience in helping marketers leverage the power of online communities, social media, social networks and traditional media to impact online commerce.
In today’s connected world, power is shifting from marketers to consumers who are telling it like it is and sharing their opinions with online communities around the world. Racepoint Group understands how to promote social networks and online communities to drive e-commerce, and how to engage consumers in authentic dialogue with brands.
BlogHer, the number-one community for women who blog, has named Racepoint Group as its public relations agency of record.
Racepoint’s Social Commerce Practice includes a number of other organizations using social networks and online communities to drive e-commerce. These include:
ExpoTV — The first and largest video-based social commerce network specifically tailored for the consumer in control. ExpoTV is home to the world’s largest catalog of nearly 180,000 “Videopinion”SM Reviews created by a fast-growing community of brand influentials.
eHarmony — America’s #1 trusted relationship service.
7digital — Digital media delivery focused on record companies, artists, film and TV companies and other digital media owners.
ChoiceStream — Online personalization solutions for entertainment and retail companies.
Maven Networks — Enables professional media companies to quickly and easily create, distribute and profit from direct-to-consumer Internet TV channels and networks.
Downloadable Media and Related Links
For company logos and other links, visit our social media release at the Racepoint Group web site.
Quotes
Elisa Camahort, co-founder and COO of BlogHer
“We selected Racepoint Group because their team best understood how to help us further our mission to create opportunities for women who blog to pursue exposure, education, community, and economic empowerment. With the robust BlogHer community and news hub, and expanding line-up of industry-leading conferences and a successful commercial enterprise via BlogHer’s Advertising Network, we need an agency partner that can get the word out that BlogHer is an invaluable platform for women to express themselves, share information and grow strong online businesses.”
Marijean Lauzier, President and CEO, Racepoint Group
“While E-commerce is all about enabling online transactions between buyers and sellers, Social Commerce is about facilitating commerce within a social environment in which consumers and marketers develop relationships over time,” said Marijean Lauzier, President and CEO of Racepoint Group. “We look forward to extending Racepoint’s domain expertise in Social Commerce to other organizations seeking to capitalize on the exploding market opportunity.”
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Technorati Tags: social commerce
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About Racepoint Group
Based in Waltham, Mass., Racepoint Group, Inc. is an award-winning global public relations agency with special expertise in digital media relations. We leverage the power of traditional and digital media relations to elevate premium and emerging technology, health and science brands — generating world-class media and analyst coverage that directly impacts mindshare and marketshare. We lead in the application of technology to our craft and provide clients with a level of research, analytics and measurement that is unmatched in the public relations industry. On the net: http://www.racepointgroup.com.
About BlogHer
Founded in February 2005 by Elisa Camahort, Jory Des Jardins and Lisa Stone, BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. BlogHer provides the number-one community for and guide to blogs by women, via annual conferences, a Web network (http://blogher.com), and an advertising network of more than 500 qualified, contextually targeted blog affiliates. BlogHer Inc. is majority-owned by three co-founders and has backing from Venrock (http://venrock.com).