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American Print and Online Yellow Pages Market to Reach US$18.2 Billion By 2012 Forecasts New Study From Heernet Ventures

Posted on: Tuesday, 16 October 2007, 12:00 CDT

The American print and online yellow pages market should reach revenues of US$18.2 billion by 2012, according to a new study from the media advisory firm, Heernet Ventures. The study forecasts market growth from an estimated US$16.95 billion in 2007 to US$ 18.21 billion in 2012. Whilst the local print market will decline by CAGR of -1.5%, online yellow pages revenues will grow by CAGR of 26.7%.

The last 5 years have seen the directories market deal with 3 major challenges: industry consolidation; the emergence of online local search and new competitors such as the search engines; and increased competition for declining print customers between incumbent and independent publishers. Companies such as R H Donnelley and Yellow Book have been at the forefront of driving consolidation; the market now has 4 players with a combined market share of over 80%. New online entrants such as Yahoo! and Google have captured a substantial share of the online local search market. Finally, print competition is very strong, with many markets now served by more than 4 publishers.

The report also assesses the future prospects for the industry trends, analysing developments in existing areas (print competition and online search) and emerging trends in areas such as mobile search and directory assistance services.

Commenting on the new report, Harjinder Singh-Heer, Managing Director of Heernet Ventures said, "The report provides a comprehensive strategic and financial assessment of the industry. It is an essential tool for both companies and investors. We have used our deep experience of the European and Asian markets to bring a fresh perspective to developments in the USA and Canada."

The report also contains profiles of 16 leading directory publishers (including AT&T, Idearc, R H Donnelley, CenturyTel, DataNational, Frontier Pages, Local Insight Media, Names and Numbers, Ogden Directories, Phone Directories, The Local Pages, User Friendly Directories, White Directory Publishers, Yellow Pages Group (Canada), Yellow Book and ypOne Publishing.

Heernet Ventures is a leading media advisory and research firm with offices in London and Gurgaon (India). The company advises media companies (including directory publishers) on strategic and financial issues. More details on the report and how to order are available at heernet.com.

Source: Business Wire

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