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Ad:Tech Beijing Decodes Digital Marketing Trends in 2008

Posted on: Tuesday, 16 October 2007, 12:00 CDT

BEIJING, Oct. 16 /Xinhua-PRNewswire/ -- ad:tech expositions, the world's leading organizer of conferences and exhibitions for the interactive marketing community worldwide, deciphers success formulae for marketers in the future proliferating digital media nation.

Currently in its 3rd year in Beijing, the ad:tech event has achieved record breaking numbers with registered attendees reaching 2,000. Over 130 elite speakers and more than 50 exhibitors from China and overseas global digital advertising and online marketing leaders, including, Tencent, SINA, SOHU, NetEase, Yahoo! China, OgilvyOne, PepsiCo, Northwestern University, Nokia, Huayi Brothers, Realma, Motorola, Agency.com, Disney Internet, Baidu, Google, Friendster, Taobao and more are in attendance.

''With 172 million users and phenomenal economic growth, China is truly experiencing an interactive marketing revolution that will in many cases set standards on how brands and customers connect around the world,'' said Mr. Don Knox, Global Vice President of ad:tech. He believes China will be one of the critical markets to lead the trends in digital, media and entertainment worldwide.

Amidst the changing market landscape and digital media technologies, thousands of registered attendees sought answers from the elite group of speakers at ad:tech Beijing to share and exchange insights on how to effectively leverage the latest digital technologies to engage online consumers and to cultivate brand loyalty. Hot topics like the 2008 Olympics, Online video, social media, search, E-commerce and blogging are going to be discussed extensively throughout the 2-day event.

Online Communities in China

One event highlight focuses on the bolstering online communities in China where comradeship and social support are key drivers fueling the accelerating growth of instant messaging and online gaming. The common dilemma of assessing various viable marketing models then decide on the best ROI (return on investment) is also addressed.

Web 3.0 on the Horizon

Another event highlight drawing tremendous attention from the crowd is the rising horizon of Web 3.0. If Web 1.0 is a monologue where Internet users browse contents from web pages. Web 2.0 is a dialogue where users consume and enjoy self generated media, social networks and video streaming. The next Internet wave, Web 3.0, enables users to control their online interaction according to their personal preference.

Additional conference topics that are tailored for the visitors cover: -- Media and Entertainment: Programming, Distribution and Advertising in a Multi-Platform World -- Generation M in Greater China -- The Future of Advertising -- Gamer Nation: Exploring Advertising Effectiveness in the Online Gaming Ecosystem -- ad:tech Vertical Focus: B2B Success Stories

The ad:tech Beijing event is being held October 16 -17, 2007 at the China World Hotel, Beijing. All event video highlights will be uploaded onto the ad:tech Beijing official website at url: http://www.ad-tech.com/beijing .

About ad:tech

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in Shanghai, New York, San Francisco, Chicago, London, Sydney and Paris. ad:tech is produced by dmg world media, with offices in Beijing and Shanghai, and regional headquarter in Singapore. For listings of latest exhibitors, speakers, events and offerings, please visit http://www.ad-tech.com/beijing .

About dmg world media

An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com/ .

For more information, please contact: Mimi Vong Director of Content & Marketing ad:tech Asia Pacific Tel: +852-980-980 x11 Email: mimi@ad-tech.com MSN: mimivong@hotmail.com Skype: MimiVong Alicia Chan One Voice Group Communications Limited Tel: +852-937-774 x83 Email: achan@onevoicegroup.com Skype: Alicia.chan

ad:tech expositions, LLC

CONTACT: Mimi Vong, Director of Content & Marketing of ad:tech AsiaPacific, +852-980-980 x11, or mimi@ad-tech.com, or MSN, mimivong@hotmail.com,or Skype, MimiVong; or Alicia Chan of One Voice Group Communications Limited,+852-937-774 x83, or achan@onevoicegroup.com, or Skype, Alicia.chan

Web Site: http://www.dmgworldmedia.com/http://www.ad-tech.com/beijing

Source: PRNewswire

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