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Experian's Multibusiness Owner Link(SM) Helps Marketers Understand Small Business Owners

Posted on: Wednesday, 17 October 2007, 09:00 CDT

SCHAUMBURG, Ill., Oct. 17 /PRNewswire/ -- Experian Inc., a global information solutions company, today introduced Multibusiness Owner Link. Designed to identify small business owners who have more than one separate business entity, this unique tool provides marketers with information and insight that has not been available until now. Marketers can better understand their small business customers and present their products and services more effectively.

Traditional data products link a business to its owner. Multibusiness Owner Link takes that information one step further and shows other businesses owned by that same person. This enables marketers to narrow their approach and market to the owner, not the individual businesses, thus avoiding redundancies and improving return on the marketing investment.

"When a marketer looks at a small business, they may not know that the same individual owns three or four other small businesses," said Rick Erwin, senior vice president and general manager of Marking Information Services for Experian. "Having the complete picture about a potential customer can help a marketer target their communications to better serve the customer."

Multibusiness Owner Link utilizes the data from Experian's business and consumer databases, identifying small and micro business professionals who:

-- Own multiple unrelated businesses in different locations; or -- Conduct multiple businesses out of a single location.

"Multibusiness Owner Link gives marketers the ability to identify high-value business prospects and customers that they would not have identified on their own," said Erwin. "Multibusiness Owner Link is yet another example of Experian giving our clients the tools to develop a more complete understanding of their customers and prospects and to drive their marketing effectiveness."

For more information on Experian's Multibusiness Owner Link or any other product, please visit us at http://www.experian.com/ or call an Experian representative at 888.264.2804.

About Experian

Experian(R) is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs approximately 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries. Annual sales are in excess of $3.8 billion.

For more information, visit the Group's Web site at http://www.experiangroup.com/.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.

Experian

CONTACT: Christopher Fielder of Experian Public Relations,+1-224-698-8628, christopher.fielder@experian.com

Web site: http://www.experian.com/http://www.experiangroup.com/

Source: PRNewswire

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