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The Kelsey Group Anticipates Record Attendance and Lively Discussion at ILM:07 Conference Featuring Influential, Progressive Figures From Online Local Media Space

Posted on: Thursday, 18 October 2007, 09:00 CDT

PRINCETON, N.J., Oct. 18 /PRNewswire/ -- The Kelsey Group expects record attendance at its upcoming Interactive Local Media 2007 (ILM:07) conference, which takes place Nov. 28-30 in Los Angeles, California. Among the attractions for attendees are an A-list speaker lineup and the addition of tactical sessions produced by conference partner Search Engine Strategies (SES).

The three-day agenda features more than 60 speakers, with several recent additions, including a keynote presentation by Chamath Palihapitiya, Facebook's vice president of product marketing and operations. Other key addresses will be delivered by executives from some of the most progressive and influential companies in the interactive local media space -- John Hanke, director, Google Earth & Maps, Google; Stuart McKelvey, president and CEO, TMP Directional Marketing; Allison Mnookin, vice president, small business division, Intuit; Jim Riesenbach, president and CEO, Autobytel; and Jake Winebaum, president, RHDi, and CEO, Business.com.

In addition, the agenda includes live one-on-one interviews with Jason Calacanis, CEO, Mahalo; Jennifer Dulski, group vice president and GM, Marketplace, Yahoo!; and Jay Herratti, president, Citysearch. Discussion panels feature the industry's top executives, including Daniel McCarthy, chairman and CEO, NCI; Scott Ferris, senior vice president and GM of emerging technologies, Atlas (Microsoft); Robyn Rose, vice president, Idearc Superpages; and Jorritt Van der Meulen, vice president of partner relations, Zillow. There will also be a special executive session with Marchex Chairman and CEO Russell Horowitz and Chief Media Officer Bill Day.

"We've been holding this event since 1997, but there has never been a local conference with this kind of firepower," said Peter Krasilovsky, program director, The Kelsey Group. "The quality of the speakers, the record level of attendance and the millions of dollars now being invested in this sector indicate 'local' truly is the next frontier on the Internet."

ILM:07 is The Kelsey Group's annual conference devoted to digital media with a local focus. This event provides a 360-degree view of the local marketplace, covering a range of important topics, including local search, Internet Yellow Pages, vertical directories, Internet video, online classifieds, social media and mobile search. Program highlights include:

-- Revving Up the Small-Business Customer -- Convergence of Local Media and Directories -- The Future of Local Mobile -- Maps: They're Not Just for Driving Anymore -- Remaking Local TV for the Web Era -- National Advertisers Going Local -- Local Search: Why Your Business Needs to Be There and How -- Two Vertical Sessions: Real Estate in Transition and Auto Advertising in Transition -- Analysis and Data From Kelsey Group/comScore UGC Survey -- Investing in Local

The premier agency sponsor for ILM:07 is TMP Directional Marketing. Additional sponsors include Acxiom, AgendiZe, Amdocs, Apptus, Call Genie, eStara, Local Matters, Local.com, Localeze, Marchex and Yellowpages.com. Media sponsors include Hispanic Marketing & Public Relations, TVover.net, VoIP Monitor and VOIP News. Exhibitors include Google, OrangeSoda, PinPoint Local, Superpages.com, Where2GetIt and Zvents. Association partners include Association of Directory Marketing, Association of Directory Publishers, International Classified Media Association, Search Engine Marketing Professional Organization, Web Analytics Association and Yellow Pages Association. For more information about ILM:07, visit http://www.kelseygroup.com/ilm2007.

About The Kelsey Group

The Kelsey Group is the leading provider of research, data and strategic analysis on directories, small-business advertising, online local media and mobile advertising. Founded in 1986, the company has built a reputation as the premier analyst firm covering the directory publishing community and the emerging local search marketplace, providing advisory services (The Kelsey Report(R) and Interactive Local Media), publishing (Global Yellow Pages(TM)), consulting (more than 400 individual assignments) and conferences (69 events).

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Peter Krasilovsky https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=64954

The Kelsey Group

CONTACT: Eileen Pacheco for The Kelsey Group, +1-781-556-1026,eileen@tango-group.com

Web site: http://www.kelseygroup.com/

Source: PRNewswire

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