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Online Advertising Network Collective Media Closes Series A Funding

Posted on: Monday, 22 October 2007, 09:00 CDT

NEW YORK, Oct. 22 /PRNewswire/ -- Collective Media, a leading online advertising network, today announced it has closed a Series A round of funding led by Greycroft Partners, in conjunction with iNovia Capital. Collective's online advertising network reaches 120 million unique users monthly on a wide selection of established Websites, including the largest aggregation of online news channels.

Collective Media will utilize these funds to enhance its proprietary ad network platform. Collective leverages audience targeting and optimization tools to increase the value of both top-tier, branded inventory and brand advertising. The platform features sophisticated tracking management and reporting technology, unparalleled in the ad network category. The capital will also be used to support the company's rapid growth by increasing resources in its national sales, account management, and advertising operations.

"We are pioneering a new category within the current ad network environment, allowing high-quality brands to maintain brand integrity and exert more control over where their ads appear," said Joe Apprendi, CEO of Collective Media. "These funds will allow Collective to continue developing our best-in-class platform, providing our publisher and advertiser clients with the transparent, premium network they have come to expect from us."

"Advertising dollars continue to migrate to the Web, and behavioral targeting is a hot sector. It was refreshing to find an ad network with an innovative model and great execution," said Alan Patricof, founder and managing partner, Greycroft Partners. "Collective has grown 900% year-over- year and represents the highest standard of audience targeting in the industry, catering only to top publishers and advertisers."

"Collective's ad network is addressing the needs of Fortune 1000 brands, delivering high quality inventory and targeting practices few others provide in the category," said Edward Montes, senior vice president of global interactive media network MPG Media Contacts. "We have had great success with Collective to date and view them as an essential online media partner."

About Collective Media

Collective Media is a leading online advertising network specializing in audience targeting and optimization solutions to increase relevancy and yield for both publishers and advertisers, reaching 120 million unique users monthly. Collective is comprised exclusively of high quality, brand-name publishers offering the largest network of online news sites in addition to a wide selection of sites. Collective's innovative approach enables both brand and direct marketers to achieve superior results through sophisticated audience targeting technology, including context, behavior, geographic and re- targeting. Founded in 2005, Collective Media is headquartered in New York City with offices in Los Angeles, San Francisco, Dallas, Chicago and Detroit. http://www.collective-media.com/

About Greycroft Partners

Greycroft Partners, based in New York City, is a venture capital partnership formed to invest in promising digital media companies. The firm's $75mm fund includes participation from leading corporate executives around the world. Greycroft also leverages an extensive network of media and technology connections to help investees gain visibility, build strategic relationships, and successfully bring their products to market. Greycroft's portfolio companies benefit from active, hands-on assistance in all phases of expansion. http://www.greycroftpartners.com/

About iNovia Capital

iNovia Capital manages seed and early stage venture capital funds, with a focus on helping entrepreneurs and innovators build successful companies in the sectors of information technology, life sciences and cleantech. iNovia Capital's value-added approach to early stage investing provides portfolio companies with capital, unique access to intellectual property from its partner academic institutions and an extensive network of industry partners, advisors and sector-specific co-investors. http://www.inoviacapital.com/

Collective Media

CONTACT: Dawn Zinkewich, CJP Communications for Collective Media,+1-203-378-1152 x147, M: +1-203-940-0279, dcabral@cjpcom.com

Web site: http://www.collective-media.com/http://www.greycroftpartners.com/http://www.inoviacapital.com/

Source: PRNewswire

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