Bank Customers Say Being Recognized by Branch Employees Improves Customer Loyalty
Zogby463 Poll Finds 78 Percent Approve of the Use of Video Cameras to Better Serve Customers
SAN FRANCISCO, Sept. 14, 2011 /PRNewswire-USNewswire/ – Customer service at one bank branch location directly affects the opinion of the entire financial institution for more than 76 percent of bank customers, according to a new poll released today by 3VR, the video intelligence company.
Name recognition by bank tellers is an easy way for banks to bolster their relationships with customers. According to the poll conducted by Zogby463, 69 percent of respondents said that their customer loyalty is positively affected by tellers recognizing them by name when they walked into a bank. In addition, consumers support the use of advanced technologies to deliver better customer service as 78 percent of those surveyed said that they are comfortable with financial institutions using cameras in their branches to better serve their customers.
“Our polling highlights how customer service drives customer loyalty. Increasingly, video intelligence technologies are allowing financial institutions to creatively leverage their existing video surveillance investments beyond just security,” said Al Shipp, CEO of 3VR. “The ability for banks to use video to recognize customers by name, reward the most valuable customers, meet suspicious activity, report compliance requirements and curb fraud, is quickly up-leveling the role of video in the IT ecosystem from a cost center to a revenue generator.”
The polling firm Zogby463 polled 2,153 adults in August. The poll has a margin of error of +/- 2.2 percent.
3VR, the video intelligence company, enables organizations to search, mine and leverage video to bolster security, identify and mitigate fraud and better serve customers. 3VR’s Video Intelligence Platform (VIP) allows video surveillance systems to reach their true potential and deliver a measurable and sustainable return on investment. 3VR is the video surveillance standard for hundreds of global customers, including leading banks, retailers, governments and law enforcement agencies and owns CrimeDex, an online community of more than 2,500 fraud, loss prevention and law enforcement professionals dedicated to stopping crime. Based in San Francisco, CA, the company is privately held with funding from DAG Ventures, Focus Ventures, In-Q-Tel, Kleiner Perkins Caufield & Byers, Menlo Ventures and VantagePoint Ventures. 3VR is one of the fastest growing U.S.-based private companies, according to Inc. magazine. In addition, the company has won numerous other accolades including a 2011 Security Products Magazine product of the year award. For more information, please visit www.3vr.com.