New Company, Track the Impact, Offers a Solution to a Problem Plaguing Small/Medium Businesses and Community Connectedness
Track the Impact, San DiegoÃ¢s newest provider of a social impact tracking system, shares their solution to a problem plaguing small and medium businesses alike: managing a companyÃ¢s social impact can be complex, but detrimental to a companyÃ¢s reputation if not addressed.
San Diego, CA (PRWEB) September 15, 2011
Karen Cebreros and Lisa Lindgren, founders of Track the Impact, are the first to advocate making corporate social responsibility easy for businesses by selling an innovative, web-based software tool called Profits 4 Purpose that encourages positive social impact. Track the Impact provides a simplified system to manage community involvement and empowers organizations of all sizes to measure, track, and communicate their social impact with their city.
Track the ImpactÃ¢s motto is: Ã¢Å“Connecting For-Profits with Non-Profits So We All Profit.Ã¢ This value statement is at the core of Track the Impact, and truly connotes the scale of what Cebreros and Lindgren stand for: values and community improvement. Track the Impact strives to facilitate positive community impact and encourages every business to be involved in their community. Cebreros and LindgrenÃ¢s answer: a software solution that connects businesses with non-profits.
Ã¢Å“With the challenges and demands of todayÃ¢s economy, employees are doing the work of two or three people. We all have to be more efficient. Profits 4 Purpose is simple and green. It eliminates a lot of spreadsheets, emails and sign-up sheets,Ã¢ shares Lindgren.
Businesses wanting to make a difference in their community can excel their effort by partnering with non-profits. Social impact strengthens a companyÃ¢s integrity, credibility and boosts employee morale. If businesses help their community, in turn the community will want to help the businesses– it is a cycle from which everyone profits. According to research done by Cone Inc., 85% of Americans would rather do business with a company that is cause-related, and 74% of people are more likely to recommend to others a company that gives back to the community.
In a world that is demanding change for the good, it is time for companies to make their contribution, inspire participation and celebrate their impact. When asked about the connectedness of societal well-being and the modern business world, Cebreros comments: Ã¢Å“Social responsibility is a corporate growth strategy. Social investment will influence and shape the future. Track the Impact leverages awareness, involvement, brand equity, and financial contributions. ItÃ¢s a win-win for all of us.Ã¢
About Track the Impact: Founded in January 2011, Track the ImpactÃ¢s mission is to connect for-profits with non-profits so we all profit and they are the first to attempt to close the disconnect between companies and their community. Everyone is empowered to donate time and money using their simple breakthrough web-based system, Profits 4 Purpose. Track the Impact is a privately held company headquartered in San Diego, California, and represents Profits 4 Purpose. For additional information visit http://www.tracktheimpact.com.
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