Coach Niki and her cheerleaders take their man-grooming tour to campuses across Canada
Philips Groom U expert tutors students on the manly arts of shaving and
To view the Social Media Release, click here: http://smr.newswire.ca/en/philips-electronics-ltd/coach-niki-and-her-cheerleaders-take-their-man-grooming
MARKHAM, ON, Sept. 20, 2011 /PRNewswire/ – Coach Niki and her squad of Philips
Groom U cheerleaders kick off a cross-Canada campus tour on September
22 to educate young Canadian men on the daily opportunities they have
for self-expression through smart, stylish grooming.
“Shaving and grooming are manly arts that many guys learn from their
dads, or they just pick up on their own. Coach Niki’s Groom U lesson
plan teaches that unique, personal touches can transform predictable
and mundane routines into something extraordinary,” said Veronica
Castillo-Ruiz, Marketing Manager, Philips. “Daily grooming is truly a
rare opportunity for self-expression and for young men to convey their
individuality. Our range of Philips male grooming products, help young
men do that with confidence and ease.”
Coach Niki will be leading the two-day crash course in the student
centres and at a campus sporting event at 10 Canadian campuses
throughout September and October. Besides encouraging campus men to
open up to the possibilities for self-expression that are available to
them, the Philips Groom U team will provide products and tips for
incorporating a unique personal style into daily grooming routines.
Coach Niki will also be on the lookout for students who embody a unique
element of self-expression, making the 10 campuses she is visiting a
more enjoyable place to live, learn and play. She will award products
from the Groom U toolbox to 10 stand-out students from each campus.
Those who visit www.PhilipsGroomU.ca (live Sept. 22) and learn about male grooming, will have a chance to be
awarded a $10,000 cash scholarship from Philips.
Groom U Classes in Session at:
_____________________________________________________________________ | Groom U Timetable | |_____________________________________________________________________| | Campus | Class Day 1 | Class Day 2 | |______________________|______________________|_______________________| |University of Alberta,| 22-Sept: Student | 24-Sept: Campus | |Edmonton AB | Centre | Football Area | | |10:00 a.m. - 4:00 p.m.| Homecoming Game | | | |10:30 a.m. - 4:00 p.m. | |______________________|______________________|_______________________| |University of British | 24-Sept: Campus |27-Sept: Student Centre| |Columbia, Vancouver BC| Football Arena |10:30 a.m. - 4:00 p.m. | | | Homecoming Game | | | |10:30 a.m. - 4:00 p.m.| | |______________________|______________________|_______________________| |York University, | 24-Sept: Campus |19-Oct: Student Centre | |Toronto ON | Football Arena |10:30 a.m. - 4:30 p.m. | | | Homecoming Game | | | |10:30 a.m. - 4:00 p.m.| | |______________________|______________________|_______________________| |Guelph University, | 24-Sept: Campus |20-Oct: Student Centre | |Guelph ON | Football Arena |10:30 a.m. - 4:30 p.m. | | | Homecoming Game | | | |10:30 a.m. - 4:00 p.m.| | |______________________|______________________|_______________________| |University of Ottawa, | 24-Sept: Campus |26-Oct: Student Centre | |Ottawa ON | Football Arena |10:30 a.m. - 4:30 p.m. | | | Homecoming Game | | | |10:30 a.m. - 4:00 p.m.| | |______________________|______________________|_______________________| |McGill University, | 28-Sept: Student |30-Sept:Campus Football| |Montreal QC | Centre | Arena | | |10:30 a.m. - 4:00 p.m.|12:30 p.m. - 6:00 p.m. | |______________________|______________________|_______________________| |Wilfrid Laurier | 29-Sept: Student | 1-Oct:Campus Football | |University, Waterloo | Centre | Arena | |ON |10:30 a.m. - 4:00 p.m.|10:30 a.m. - 4:00 p.m. | |______________________|______________________|_______________________| |University of Western | 29-Sept: Student | 1-Oct:Campus Football | |Ontario, London ON | Centre | Arena Homecoming Game | | |10:30 a.m. - 4:00 p.m.|10:30 a.m. - 4:00 p.m. | |______________________|______________________|_______________________| |University of |5-Oct: Student Centre |6-Oct: Campus Football | |Waterloo, Waterloo ON |10:30 a.m. - 4:00 p.m.| Arena | | | |4:30 p.m. - 10:00 p.m. | |______________________|______________________|_______________________| |Dalhousie University, |20-Oct: Student Centre|21-Oct: Student Centre | |Halifax NS |10:30 a.m. - 4:00 p.m.|10:30 a.m. - 4:00 p.m. | |______________________|______________________|_______________________|
Skipped the class? Follow Coach Niki on Twitter @CoachNikiKnows and
include the hashtag #PhilipsGroomU or watch her on YouTube at www.youtube.com/user/PhilipsGroomU (live Sept. 22).
Groom U Toolbox
Too many men look at daily grooming as a chore they have to get through,
when in fact it’s a rare opportunity for self-expression, to create
your own style. Philips is replacing the utilitarian tools of the past
with products, tools and an attitude that enables a truer individual to
shine through with the following tools of expression.
Choose Your Comfort Zone with Wet and Dry Electric Shavers from Philips
The Philips AquaTouch is the tool of choice for those with a tight
schedule and a strict budget. Fully waterproof and optimized for use
with gel or foam, guys on the go can shave and style in the shower. A
pop-up trimmer is perfect for maintaining sideburns and a moustache,
while the three-minute quick charge means they won’t ever miss a shave.
Notes on the Philips AquaTouch:
-- More than 50 minutes of cordless shaving on one charge, or three-minute quick charge for one shave -- Built in dual blade system lifts hairs to cut comfortably closer -- Aquatec seal protects skin during dry or wet shave -- Philips AquaTouch shavers range in price from $79.99 to $149.99 and are available at major retailers across Canada including: Best Buy, Future Shop, Canadian Tire, Personal Edge, Jean Coutu, Loblaws, London Drugs, Sears, Shoppers Drug Mart, The Bay, VSRG and Walmart
Do you really want to treat yourself? The SensoTouch 3D is the world’s
premier wet and dry electric shaver using Aquatec technology, which
allows use of gels, foams or dry. The Gyroflex system traces every
contour of the face. Aquatec + Gyroflex = a flawless and effortless
shave every time.
Notes on the Philips SensoTouch 3D/2D Series:
-- SkinGlide technology for smooth, low friction shaving -- UltraTrack shaver heads cathces every hair in just a few strokes -- Jet Clean system cleans, lubricates and charges the shaver ensuring a fresh new shave every day -- Philips SensoTouch 3D/2D series shavers range in price from $149.99 to $329.99 and are available at major retailers across Canada including: Best Buy, Future Shop, Canadian Tire, Personal Edge, Jean Coutu, Loblaws, London Drugs, Sears, Shoppers Drug Mart, The Bay, VSRG and Walmart
Cultivate Sensational Stubble with the Philips Stubble Trimmer
For Groom U students looking to ditch the baby-faced teen look and
replace it with sexy stubble, the Groom U toolbox offers the Philips
Stubble Trimmer. The Stubble Trimmer features precise cutting to any
length, even as short as 0.5mm, and has hardened steel blades that are
sharper than titanium and cut hairs without pulling.
Notes on the Philips Stubble Trimmer:
-- Philips SteelWave technology uses revolutionary, wave-shaped blades that channel and cut hair for a precise, even trim -- Ergonomic design makes it easy to use and comfortable to hold -- Cleaning brush and hair comb included -- The Philips Stubble Trimmer is $44.99 and is available at major retailers across Canada including: Best Buy, Future Shop, Canadian Tire, Personal Edge, Jean Coutu, Loblaws, London Drugs, Sears, Shoppers Drug Mart, The Bay, VSRG and Walmart
Get Back to Body Basics with the Philips Bodygroom Pro
From neck to toe the Bodygroom Pro is designed to adjust to every curve
and slope of a man’s body. With rounded blades and combs made from
hypo-allergenic materials, the Bodygroom Pro prevents scratching and
Notes on the Philips Bodygroom Pro:
-- All-in-one integrated trim and shave head allow you to tame or remove unruly hair -- Cordless with eight hours of charge -- Wet and dry use -- Five integrated length settings (three-11 mm) -- Philips Bodygroomers range in price from $44.99 to $79.99 and are available at major retailers across Canada including: Best Buy, Future Shop, Canadian Tire, Personal Edge, Jean Coutu, Loblaws, London Drugs, Sears, Shoppers Drug Mart, The Bay, VSRG and Walmart
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a
diversified health and well-being company, focused on improving
people’s lives through timely innovations. As a world leader in
healthcare, lifestyle and lighting, Philips integrates technologies and
design into people-centric solutions, based on fundamental customer
insights and the brand promise of “sense and simplicity.” Headquartered
in the Netherlands, Philips employs over 120,000 employees with sales
and services in more than 100 countries worldwide. With sales of EUR
22.3 billion in 2010, the company is a market leader in cardiac care,
acute care and home healthcare, energy efficient lighting solutions and
new lighting applications, as well as lifestyle products for personal
well-being and pleasure with strong leadership positions in male
shaving and grooming, portable entertainment and oral healthcare. News
from Philips is located at www.philips.com/newscenter.
SOURCE Phillips Electronics Ltd.