The Fruit Company® Unveils New and Improved Website

September 21, 2011

The Top Fruit & Gourmet Gift Retailer Offers an Enhanced Online Experience

Hood River, OR (PRWEB) September 21, 2011

The Fruit Company (http://www.thefruitcompany.com), one of the top U.S. fruit & gift basket companies, has announced their next generation website offering an enhanced customer experience combined with a showcase of fresh fruit and gourmet gifts. During the design and development process, TheFruitCompany.com analyzed past customer navigation and conversion data and highlighted critical needs of their core demographic. The revised site offers a more streamlined and functional shopping experience with improvements that allow users to make quick and informed decisions. As a trusted gifting partner, The Fruit Companyâs primary emphasis is to give consumers all the information they need to feel confident about their purchase.

âœConsumers expect more from retailers in this economy and we are stepping up to that challenge,â says CEO and third-generation orchardist, Scott Webster. âœWe are very proud of the work that we have accomplished and received input from all facets of the business to create a truly comprehensive website. It is an honor to be sending gifts on our customersâ behalf to friends, family and loved ones,â says Webster.

The Fruit Companyâs Website Improvements Include:

  •     Larger Product Images: In an effort to demonstrate the brandâs attention to detail, The Fruit Company has delivered a larger product photo showcase that clearly displays their abundant gourmet gift offering.
  •     Updated Content Navigation: Consumers require specific information during each phase of their buying decision. The Fruit Companyâs website improvements include: More prominently placed free shipping offers, detailed list of gift contents and exact shipping prices are placed clearly next to each product, etc.
  •     Site Security & Speed: Security and privacy is a chief concern when dealing with consumer trust. The Fruit Company has taken every precaution to protect users’ information. Improvements to the site speed have also been implemented for a prompt purchasing process.
  •     Fruit Encyclopedia: A new feature set to launch in the fall compiles The Fruit Companyâs extensive fruit knowledge and expertise â“ more than 60 years worthâ“ from three generations of Webster Orchardsâ notes!
  •     Holiday & Occasion Gifts: Each year, The Fruit Companyâs team of designers build a range of ultraâ“chic fruit baskets & gift towers for holidays such as Easter, Motherâs Day and Christmas, and occasions/events such as: Anniversaries, Birthdays and Sympathy or Condolence Gifts.
  •     Customers Testimonials â“ A new feature is available for customers to have first-hand encouragement, endorsements and recommendations from previous clients as to The Fruit Companyâs first-class quality and service.

About The Fruit Company:

The Fruit Company, located in the Hood River Valley of Oregon, has dedicated itself to delivering the finest orchard fresh fruit and gourmet gifts. The company heritage, spanning three generations, is focused on delivering the best-tasting, healthy items from their vast product offerings. As one of Oregonâs Top 15 growing companies and part of Internet Retailerâs Top 50 âœBest of Webâ, The Fruit Company continues to impress and amaze with a wide selection of gift items — for all occasions — shipped throughout the United States. Today they are one of the top gift basket companies and employ more than 200 people during their peak season. For more information on The Fruit Company’s gift selections and sustainable practices, please visit their website at http://www.thefruitcompany.com.


For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/9/prweb8808833.htm

Source: prweb

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