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Attunity Introduces New Data Replication Platform with ‘Click-2-Replicate’ Solutions for Big Transaction Data

September 27, 2011

BURLINGTON, Massachusetts, September 27, 2011 /PRNewswire/ –

Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data
integration software, introduced today Attunity Replicate
[http://www.attunity.com/attunity_replicate ], a high-performance data
replication software that will enable organizations to accelerate and reduce
the costs of distributing, sharing and ensuring the availability of data for
meeting business operations and business intelligence needs. Attunity will
present Attunity Replicate at Oracle Open World 2011 in the Moscone
Convention Center’s West Hall in San Francisco, CA, October 3-5, at booth
#3728.

“More and more organizations are looking at data replication as a
component of their data integration arsenal, to facilitate accessibility,
availability and consistency of data in support of a range of business
requirements including analytics and reporting, integration of operational
systems, system migrations and upgrades, and more,” explained Ted Friedman,
vice president and distinguished analyst at Gartner. “At the same time, more
IT organizations are focusing on time-to-value as an important factor in
choosing solutions that enable them to respond to these business demands.”

“Attunity Replicate, our new and innovative data replication platform,
is the right solution at the right time, enabling organizations to harness
the value of real-time information and capitalize on quick time-to-value,”
explained Shimon Alon, chairman and CEO of Attunity. “Attunity Replicate is
the first product we bring to market as part of our vision to provide cloud
computing and the enterprise market with an extensive data and content
replication platform. Attunity Replicate and the file replication
technologies we recently added through the RepliWeb acquisition will create
a unique portfolio, to enable us to accelerate our growth, extend our
existing partner relationships and engage new partnerships around big data
and cloud computing.”

Attunity Replicate [http://www.attunity.com/attunity_replicate ]‘s
architecture facilitates the replication of big transaction data from
databases including Oracle, SQL Server and DB2, and is designed to deliver
quick time-to-value with:

        1) 'Click-2-Replicate' design: significantly simplifying user
          experience by automating the steps required to build a replication
          solution with packaged software that is fast to learn and implement.
        2) 'Zero-footprint' technology: reducing impact on database
          platforms and IT operations with log-based capture and delivery of
          transaction data that does not require the Attunity software to be
          installed on each source and target database.
        3) Competitive licensing model: offering significantly lower
          licensing costs compared to alternative data replication solutions,
          enabling customers to benefit from faster return on investment (ROI) and
          lower total cost of ownership (TCO).

The Company will also present Attunity Replicate at the first “Scene and
Be Heard” theatre session at Oracle Open World on Monday, October 3, from
10:30 a.m. – 10:50 a.m.

Additionally, Attunity will host a launch event featuring both Attunity
Replicate and the recently acquired RepliWeb technologies on Tuesday,
October 4, from 7 p.m. – 9:00 p.m. at Infusion Lounge, located on 124 Ellis
St. in San Francisco, CA.

Tweet this: #Attunity Introduces “Click-2-Replicate” Solutions for
#datareplication http://bit.ly/qJ7yVl

About Attunity

Attunity is a leading provider of real-time data integration software
that enables access, sharing and distribution of data across heterogeneous
enterprise platforms, organizations, and the cloud. Our offering includes
software solutions such asdata replication
[http://www.attunity.com/attunity_replicate ], real-time change-data-capture
[http://www.attunity.com/attunity_stream ] (CDC) and real-time data
connectivity [http://www.attunity.com/attunity_connect ], as well as
enterprise file replication
[http://www.repliweb.com/products/r1-r/index.php ] and managed-file-transfer
[http://www.repliweb.com/products/rmft/index.php ] (MFT) offered through our
RepliWeb division. Using Attunity’s software solutions, our customers enjoy
dramatic business benefits by enabling real-time access and availability of
data and files where and when needed, across the maze of heterogeneous
systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its
enterprise-class customers for nearly 20 years and has successful
deployments at thousands of organizations worldwide. Attunity provides
software directly and indirectly through a number of partners such as
Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its
customers via offices in North America, Europe, and Asia Pacific and through
a network of local partners. For more information, visit
http://www.attunity.com and join our community on Twitter
[http://www.twitter.com/attunity ], Facebook
[http://www.facebook.com/attunity ] and LinkedIn [http://linkd.in/attunity ].

Safe Harbor Statement

This press release contains forward-looking statements within the
meaning of the “safe harbor” provisions of the Private Securities Litigation
Reform Act of 1995 and other Federal Securities laws. Statements preceded
by, followed by, or that otherwise include the words “believes”, “expects”,
“anticipates”, “intends”, “estimates”, “plans”, and similar expressions or
future or conditional verbs such as “will”, “should”, “would”, “may” and
“could” are generally forward-looking in nature and not historical facts.
For example, when we discuss the expansion of our addressable markets, we
are using a forward-looking statement. Because such statements deal with
future events, they are subject to various risks and uncertainties and
actual results could differ materially from Attunity’s current expectations.

Factors that could cause or contribute to such differences include, but
are not limited to: risks and uncertainties relating to the acquisition of
RepliWeb, including costs and difficulties related to integration of
acquired businesses, the combined companies’ financial results and
performance, and ability to repay debt and timing thereof; our liquidity
challenges and the need to raise additional capital in the future; market
acceptance of the Attunity Replicate and the development of a market for
such product; timely availability and customer acceptance of Attunity’s new
and existing products; any unforeseen developmental or technological
difficulties with regard to Attunity’s products; changes in the competitive
landscape, including new competitors or the impact of competitive pricing
and products; a shift in demand for products such as Attunity’s products;
unknown factors affecting third parties with which Attunity has formed
business alliances; the impact on revenues of economic and political
uncertainties and weaknesses in various regions of the world, including the
commencement or escalation of hostilities or acts of terrorism; and other
factors and risks on which Attunity may have little or no control. This list
is intended to identify only certain of the principal factors that could
cause actual results to differ.

For a more detailed description of the risks and uncertainties affecting
Attunity, reference is made to Attunity’s Annual Report on Form 20-F for the
year ended December 31, 2010, which is on file with the Securities and
Exchange Commission (SEC) and the other risk factors discussed from time to
time by Attunity in reports filed or furnished to the SEC. Except as
otherwise required by law, Attunity undertakes no obligation to publicly
release any revisions to these forward-looking statements to reflect events
or circumstances after the date hereof or to reflect the occurrence of
unanticipated events.

(c) Attunity 2011. All Rights Reserved. Attunity is a registered
trademark of Attunity Inc. All other product and company names herein may be
trademarks of their respective owners.

SOURCE Attunity Ltd


Source: PR Newswire