September 28, 2011
Huawei Teams With Discovery Channel On Ruggedized Phone
Huawei Technologies Co Ltd HWT.UL, the second largest maker of network equipment, is continuing into the consumer device business by branding a Discovery Channel cell phone.
According to Reuters, the Shenzen based manufacturer was restructured this year into three divisions, network equipment manufacturing, consumer devices, and an enterprise division. The majority of their revenue, $28.9 billion, is derived from their network equipment.
By teaming up with Discovery Channel, whose network lineup includes Discovery Channel, TLC and Animal Planet, Huawei is developing a phone that is water-resistant, dust-proof, and anti-shock. The phone will be marketed to the more adventurous user by including GPS, torch, compass and accelerometer. It will also feature Facebook and Twitter.
TechCrunch.com notes that the phone does not include a camera, so users will not be able to take pictures of their high adventures. The Discovery Expedition, as it will be called, will be available in the fourth quarter of 2011. Pricing and carriers were not announced.
According to TechCrunch.com, Huawei has a history of collaborating with brands to market highly targeted phones. They marketed with Red Bull to create the RBM HD rugged phone, sold by AT&T as the Impulse.
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