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DOCOMO and Orange to Procure Smartphone from Sharp

September 29, 2011

Tokyo, Sept 29, 2011 – (JCN Newswire) – NTT DOCOMO, INC. announced today that it will procure an Android smartphone from Sharp Corporation together with Orange, one of the world’s leading telecommunications operators, marking the first time for an overseas operator to deploy a DOCOMO smartphone.

The smartphone model, a 3D-capable handset initially developed for DOCOMO and sold as the AQUOS PHONE SH-12C in Japan, was redesigned for the European market and named the “AQUOS PHONE SH80F.” Orange will introduce the model in France from October as its first mobile device capable of converting images and videos from 2D to 3D in real time.

Kiyohito Nagata, Senior Vice President and Managing Director of Strategic Marketing for NTT DOCOMO, INC., said, “We’re very proud of our relationship with Orange, which has made it possible to introduce this innovative 3D smartphone made by Sharp Corporation to the international market. DOCOMO will continue to work closely with Orange as part of a strategy to lead the global market with new and innovative products.”

“We are excited to be launching the AQUOS PHONE SH80F, thanks to our collaboration with DOCOMO and Sharp,” said Yves Maitre, Senior Vice President, Mobile Multimedia and Devices, Orange. “Orange is committed to bringing compelling innovations to our customers. Together, we share this ambition, launching this product in both Asia and Europe. We look forward to developing similar opportunities for our customers in the future.”

Masami Ohbatake, Group General Manager, Communication Systems Group, Sharp Corporation, said, “Sharp is honored to commercialize our new 3D smartphone (AQUOS PHONE SH80F) with Orange, thanks to their new collaborative relationship with DOCOMO. The introduction of this product in Europe will offer new added value experiences for users through our one-of-a-kind technologies; such as our 3D display and 3D camera.”

DOCOMO and Orange have a successful and long-standing relationship built on a common vision to enhance mobile experiences through innovative products and services. The two companies will continue to explore opportunities to harness new innovations for their markets that will further enhance customer satisfaction.

About NTT DOCOMO

NTT DOCOMO is the world’s leading mobile operator and provider of advanced mobile services. The company serves over 56 million customers in Japan, including 49 million using i-mode(TM), the world’s most popular mobile e-mail/Internet platform, and 54 million using FOMA(TM), the world’s original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized “lifestyle tools” for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit www.nttdocomo.com.

Source: NTT DOCOMO

Contact:

Eijun Tanaka or Kumiko Takahashi
International PR
Public Relations Department
Tel: +81-3-5156-1366
Fax: +81-3-5501-3408
Website: www.nttdocomo.com
Inquiries may also be made through the following URL:

http://www.nttdocomo.com/contact>

Copyright 2011 JCN Newswire. All rights reserved. www.japancorp.net


Source: acnnewswire



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