September 30, 2011
Microsoft To Add Web TV Service To Xbox 360
Microsoft Corp., according to Bloomberg, is planning on adding online pay for television service. The service will connect through Microsoft´s Xbox 360 gaming console in an effort to channel more entertainment to its customers.
Steve Ballmer, the CEO of Microsoft, is promoting the use of the Xbox 360 as an easy way to switch among games, DVD´s and pay for TV services. Ballmer said that by Christmas Microsoft will add the Bing search engine to the Xbox and use the Kinect controller´s voice recognition to move through the web based shows.
Ballmer said, “We all know the frustrations of using guides and menus and controllers, and we think a better way to do all of this is simply to bring Bing and voice to Xbox. You say it, Xbox finds it.”
Microsoft is reportedly in talks with almost two dozen providers of music, sports, movies and TV shows in the US and Europe, according to Bloomberg. Some of the companies include Time Warner´s HBO, Sony Pictures Entertainment´s Crackle streaming service, NBC Universal´s Bravo and Syfy channels and Lovefilm UK, a subsidiary of Amazon.com, Inc.
The Xbox 360, along with its competitor the Playstation 3 already compete with a myriad of web-connected entertainment devices from DVR´s to web connected television sets. Last year, though Microsoft integrated social networking features into its Xbox Live service, allowing customers to chat with each other while watching movies and shows.
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