Sony Announces Bravia TV Recall
October 13, 2011

Sony Announces Bravia TV Recall

Sony announced Wednesday that it is recalling several Bravia televisions which were produced since 2007. The affected televisions contain a component that has the potential to overheat and smoke or even ignite.

The model numbers affected are KDL-40D3400, KDL-40D3500, KDL-40D3550, KDL-40D3660, KDL-40V3000, KDL-40W3000, KDL-40X3000, KDL-40X3500, reports the BBC.

Sony has sold 1.6 million of these models worldwide, 630,000 of them in Europe. But the recall is only taking place in Japan, where the reports of overheating have occurred. Sony told the BBC that the units were safe while the unit is turned off, but warns owners to take notice of unusual noises, smells, or smoking coming from their Bravia television.

According to the Telegraph, Sony has written its customers notifying them that they qualify for a free inspection and repair of their television set, if needed. Sony wrote, “If you own one of the products mentioned above and if you notice any abnormality, eg unusual noise, unusual smell or smoking, please turn it off immediately, unplug the power cable, stop using the TV, and contact us.”

CNET reports that this recall could have a negative impact on Sony´s financial reports. This could possibly cause Sony to spin off their faltering television division in order to improve the bottom line. The television division has had poor performance over the last several quarters, causing shareholders to complain that it´s time for the company to look for another option for this division. But, Sony executive Kazuo Hirai who is second in command still believes the television business is in integral part of the company.

This recall announcement on top of Sony´s other recent troubles, the Playstation hacking disaster, puts a damper on Sony´s profits and reputation.


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