October 25, 2011
Majority Of Tablet Owners Are Reading News On Their Devices
According to a new study, catching up on news is among the most popular activities for tablet computer owners.
The study by the Pew Research Center's Project for Excellence in Journalism and The Economist Group found that 11 percent of adults now own tablets like an iPad or some other device.The survey said 77 percent of 1,159 tablet owners surveyed said they use their tablet every day and spend an average of 90 minutes on the device.
According to the study, 67 percent of the participants said they use their tablet daily to surf the Web, 54 percent said they use it to send and receive email and 53 percent said they use it to get news.
The study also found that although most tablet users are using their devices to read news, only 14 percent said they have paid for the content.
The study said 21 percent of tablet owners who have not paid directly for the news said they would be willing to spend $5 a month if that were the only way to access their favorite news source.
"When it was launched, many observers believed that the tablet might help change the experience of news consumers and the economic ground rules of digital news consumption," the study's authors said in a press release.
"That belief was based on the sense that people would consume information on tablets largely through special applications or apps... which news organizations might be able to charge for," they said.
Pew found that 40 percent of participants said they get their news mainly through a Web browser, while 31 percent said they use news applications and the Web browser equally.
"If news organizations are more successful at finding a way to reap revenue in the tablet environment than they have on the Internet more broadly, the movement toward tablet consumption could be quite promising," the study's authors said in a statement. "The likelihood of that, though, is uncertain at best."
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