November 1, 2011
Group Reports Increased Spending For At Home Entertainment
The Digital Entertainment Group (DEG) has announced that third quarter 2011 spending on home electronic entertainment increased for the first time since the first quarter of 2008. This increase marks the continuing stabilization of the entertainment industry and reflects an encouraging shift in the marketplace as entertainment companies move into the all-important fourth quarter.
According to the press release, several trends showed a continuing consumer appetite for home entertainment products. Blu-ray Disc and Electronic Sell Through (EST) continue to make gains. Blu-Ray sell through is up 58 percent and EST up nearly 13 percent over the same quarter last year.
Film delivery services to consumers also showed increases over the previous year, including Blu-ray discs, EST and internet streaming services. This area shows some of the industry´s highest growth margins.
The industry is expecting a strong fourth quarter with big blockbuster movies expected to be released for the holiday season. Some of the movies to be released include Harry Potter and the Deathly Hallow: Part 2, Rise of the Planet of the Apes, Cars 2, The Help, The Smurfs and Water for Elephants.
The press release notes that 5.5 million HDTV´s were sold in the third quarter 2011 increasing the overall HD penetration at more than 69.5 million households.
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