RMM Online Advertising Launches Iris Pre-roll Video Solution for Political Campaigns
RMM Online Advertising has launched Iris for Political Campaigns, a new way for political candidates and campaigns to engage with voters using online pre-roll video advertising.
Austin, TX (PRWEB) November 03, 2011
Iris is an innovative approach to pre-roll video advertising that frees advertisers from the limitation of only running their ads on websites with embedded video players. By leveraging RMM’s Iris Channels, candidates are able to reach voters in key demographics on the sites they already visit on a daily basis.
Unlike other pre-roll solutions that only provide limited control of the video content that runs after a pre-roll ad, Iris allows campaigns to tightly control the user’s experience, ensuring the maximum effectiveness of their advertising placements.
“Online video advertising offers political candidates a new way to reach voters that traditional media cannot rival,” said Jon Flatt, CEO of RMM. “There are millions of registered voters online that rely on trusted websites to inform their voting decisions. Iris not only gives candidates control over the websites their ads appear on, but also gives them the ability to control the video content that precedes their advertisements. When you add this to Iris’ social media integration, data capture, and optimization functionality, Iris is a true game changer for any candidate.”
Leading national and local campaigns have already turned to RMM to deliver high-impact campaign messages. One campaign for a 2012 presidential candidate garnered over 7.5 million impressions during its 14 days of activity and produced higher than average click through rates. The overall campaign CTR was 0.356%, five times higher than the industry standard of 0.07% and was focused on individually targeted specific geographical areas.
RMM is an online marketing and technology company that is publicly traded as TVL. RMM works with agencies and businesses to create and deliver successful, customized, online marketing campaigns.
For additional information about Iris for Political Campaigns or RMM, contact Bryan Brown, VP of Business Development, bryan.brown(at)rmmonline(dot)com, 512.380.4419.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/11/prweb8933372.htm