Bare Necessities Sells its 5 Millionth Bra
EDISON, N.J., Nov. 10, 2011 /PRNewswire/ — Internet lingerie retailer Bare Necessities has just sold the 5 millionth bra from its online store, www.BareNecessities.com.
Bare Necessities, which opened its online store in 1998, is now the second largest online specialty retailer for intimate apparel. According to Internet Retailer’s Top 500 Guide to retail websites, only Victoria’s Secret has a larger online lingerie store than Bare Necessities.
In selling so many bras nationwide, to customers from all demographics and income levels, Bare Necessities offers a uniquely comprehensive perspective on the trends and styles that have influenced bra sales over the past 12 years. The most common bra size? 36C. Average bra size? 36DD. The best selling bra? The Dream Tisha bra from Le Mystere, a bra that Oprah Winfrey once dubbed her favorite bra.
The company also has tracked many trends from 1998 through today, including the trend towards larger bra sizes. More than 45% of the last million bras sold by Bare Necessities had cup sizes of DD or higher, and 43% had a back size of 38 or higher.
Bare Necessities is known for its comprehensive assortment of bras and lingerie, offering more than 3700 styles from 170 brands, in sizes from 30A to 56J. For example, a search on BareNecessities.com for “42DD bras” yields 220 different bra styles.
Bare Necessities is celebrating its milestone by giving away five $1000 bra and lingerie wardrobes. The contest is running concurrently on www.BareNecessities.com and www.facebook.com/barenecessities, and features sample wardrobes compiled by a panel of stylists, bloggers and bra experts.
About Bare Necessities
Launched in December 1998, Bare Necessities is the second largest online lingerie retailer (only Victoria’s Secret is larger) and has sold 5 million bras to more than 2 million customers. Its website www.BareNecessities.com sells more than 3700 styles of bras, panties, legwear, shapewear, swimwear and men’s underwear from more than 170 brands, including Bali, Calvin Klein, Hanky Panky, La Perla, Spanx, Wacoal and Wolford.
For more information, contact Dan Sackrowitz at firstname.lastname@example.org
SOURCE Bare Necessities