Google Music Announcement Expected on Wednesday
November 12, 2011

Google Music Announcement Expected on Wednesday

Invitations sent to members of the press on Friday suggest that Google will take the wraps off of their new music service -- perhaps with the help of Spinal Tap -- on November 16.

The invitation, a photo of which was included in a November 11 report by SlashGear's Chris Burns, reads "These Go To Eleven" at the top -- a reference to a line from the 1984 mockumentary "This Is Spinal Tap," which was directed by Rob Reiner and starring Christopher Guest, Michael McKean and Harry Shearer.

The content of the invitation, which also notes that the event is scheduled to start at 2:00pm PST and would be broadcast live on the Android YouTube channel, has lead to speculation that the announcement will be Google Music-related.

"Music industry sources have told CNET that Google does not yet have licensing deals with all four of the major labels -- Universal Music Group, Warner Music Group, Sony Music Entertainment, and EMI," the website's Jay Green reported Friday, adding that the company "has been negotiating with the labels" but have yet been able to agree to terms with all of them.

Green adds that there has been speculation that the service will allow users to buy songs, and pass them on to their Google+ friends for those individuals to listen to, once, for free.

The company launched a beta version of the music service earlier during the year, which allowed users to upload their music libraries to Google's servers for streaming through mobile devices. It did not, however, include the ability to purchase songs from labels, CNET added.

In October, the Wall Street Journal predicted that "users of Google Music, as the service is tentatively named, could recommend songs in an online library to Google+ contacts, who in turn would be allowed to listen to those songs once for free. The songs would then be available for sale as MP3 downloads, probably for around the usual 99 cents each."


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