MarketsandMarkets: Global Augmented Reality (AR) Market Worth $5151.74 Million by 2016
DALLAS, November 28, 2011 /PRNewswire/ –
According to a new market research report “Global Augmented Reality (AR) Market
Forecast by Product (HMD, HUD, Tablet PC, Smartphone) for Gaming, Automotive, Medical,
Advertisement, Defense, E-learning & GPS Applications (2011 – 2016)” published by
MarketsandMarkets (http://www.marketsandmarkets.com), the total augmented reality
applications market is expected to reach $5151.74 million by 2016 at a CAGR of 95.3% from
2011 to 2016.
Browse 55 tables and in-depth TOC on Global Augmented Reality (AR) Market Forecast by
Product (HMD, HUD, Tablet PC, Smartphone) for Gaming, Automotive, Medical, Advertisement,
Defense, E-learning & GPS Applications (2011 – 2016).
Early buyers will receive 10% customization of reports.
The augmented reality applications market is still in the nascent stage. It has a long
way to go in the subsequent five years. There are some shortcomings with respect to the
technology that is being used to view the augmented image on a mobile phone and tablet
PC’s. However, a number of research institutes such as University of Washington (U.S.),
and MIT (U.S.) are working towards achieving high quality images and giving the user a far
better experience as compared to what it is today.
Products such as smartphones, tablets, and eye wear are still in the introduction
stage for augmented reality applications to be viewed. A number of augmented reality
enabled gaming and e-learning applications can be downloaded on them for an enhanced view.
The other two products; head mounted displays, and head up displays that are used in the
military and aerospace applications respectively are mature products in the augmented
reality applications market [
The most attractive of all the augmented reality applications are the gaming
applications, GPS applications and the online advertisement application. The rate of
adoption of technology in the gaming as well as the GPS segment has been very high and
will continue to do so.
Geographically, countries such as Japan and China are on the forefront in the adoption
of the augmented reality applications. The European region has a number of start-up
companies contributing to the augmented reality applications. The market is expected to
grow exponentially in the next five years.
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