Last updated on April 17, 2014 at 21:23 EDT

Attunity Appoints New Vice President of Global Marketing

November 28, 2011

BURLINGTON, Massachusetts, November 28, 2011 /PRNewswire/ –

Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data integration
software, announced today that it has appointed Matt Benati as the Company’s Vice
President of Global Marketing, making him the newest addition to the senior management
team. Mr. Benati joins Attunity with more than 20 years of experience in the technology
industry. Most recently Mr. Benati was with IBM where he served as Senior Director of
Product Marketing, Analytics.

Mr. Benati is responsible for Attunity’s worldwide marketing and sales enablement
efforts. He will focus on driving brand awareness and demand generation as the Company
positions itself for significant growth in the data replication and cloud computing

“We are fortunate to have such a highly-regarded professional join our executive team
at this important stage in the Company’s growth,” stated Shimon Alon, Chairman and Chief
Executive Officer of Attunity. “With our recent acquisition of RepliWeb and our plans to
continue expanding further into the data replication and cloud integration markets, we
believe that Mr. Benati’s wealth of experience will help Attunity strengthen its
leadership, brand position and recognition.”

“I am thrilled with the opportunity to join Attunity,” said Mr. Benati. “Attunity is a
growing company with a talented team and strong product portfolio. The Company has an
impressive technology platform, which serves as a testament to Attunity’s ongoing
accomplishments in the data integration and cloud computing segments. I look forward to
building upon its solid foundation and growing Attunity business in existing and new

Tweet this: #Attunity positions for growth and appoints new VP Global Marketing:


Professional Bio: Matt Benati

Benati has been in the B2B technology industry for over 20 years. Prior to being named
Vice President of Global Marketing at Attunity, Benati held senior product marketing
positions at companies including IBM, Netezza, Application Security, Kronos and Excara. He
holds a BS in Electrical Engineering from Clarkson University in Potsdam, NY, an MS in
Electrical Engineering from Tufts University in Medford, MA, and an MBA from Babson
College in Babson Park, MA. Mr. Benati is also a Pragmatic Marketing Certified Product

About Attunity

Attunity is a leading provider of real-time data integration software that enables
access, sharing and distribution of data across heterogeneous enterprise platforms,
organizations, and the cloud. Our offering includes software solutions such as data
replication [http://www.attunity.com/attunity_replicate ], real-time change data capture
[http://www.attunity.com/attunity_stream ] (CDC) and real-time data connectivity
[http://www.attunity.com/attunity_connect ], as well as enterprise file replication
[http://www.repliweb.com/products/r1-r/index.php ] and managed-file-transfer
[http://www.repliweb.com/products/rmft/index.php ] (MFT) offered through our RepliWeb
division. Using Attunity’s software solutions, our customers enjoy dramatic business
benefits by enabling real-time access and availability of data and files where and when
needed, across the maze of heterogeneous systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers
for nearly 20 years and has successful deployments at thousands of organizations
worldwide. Attunity provides software directly and indirectly through a number of partners
such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its
customers via offices in North America, Europe, and Asia Pacific and through a network of
local partners. For more information, visit http://www.attunity.com and join our
community on Twitter [http://www.twitter.com/attunity ], Facebook
[http://www.facebook.com/attunity ] and LinkedIn [http://linkd.in/attunity ].

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the “safe
harbor” provisions of the Private Securities Litigation Reform Act of 1995 and other
Federal Securities laws. Statements preceded by, followed by, or that otherwise include
the words “believes”, “expects”, “anticipates”, “intends”, “estimates”, “plans”, and
similar expressions or future or conditional verbs such as “will”, “should”, “would”,
“may” and “could” are generally forward-looking in nature and not historical facts.
Because such statements deal with future events, they are subject to various risks and
uncertainties and actual results could differ materially from Attunity’s current

Factors that could cause or contribute to such differences include, but are not
limited to: risks and uncertainties relating to the acquisition of RepliWeb, including
costs and difficulties related to integration of acquired businesses, the combined
companies’ financial results and performance, and ability to repay debt and timing
thereof; our liquidity challenges and the need to raise additional capital in the future;
market acceptance of the Attunity Replicate and the development of a market for such
product; timely availability and customer acceptance of Attunity’s new and existing
products; any unforeseen developmental or technological difficulties with regard to
Attunity’s products; changes in the competitive landscape, including new competitors or
the impact of competitive pricing and products; a shift in demand for products such as
Attunity’s products; unknown factors affecting third parties with which Attunity has
formed business alliances; the impact on revenues of economic and political uncertainties
and weaknesses in various regions of the world, including the commencement or escalation
of hostilities or acts of terrorism; and other factors and risks on which Attunity may
have little or no control. This list is intended to identify only certain of the principal
factors that could cause actual results to differ.

For a more detailed description of the risks and uncertainties affecting Attunity,
reference is made to Attunity’s Annual Report on Form 20-F for the year ended December 31,
2010, which is on file with the Securities and Exchange Commission (SEC) and the other
risk factors discussed from time to time by Attunity in reports filed or furnished to the
SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly
release any revisions to these forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of unanticipated events.

(c) Attunity 2011. All Rights Reserved. Attunity is a registered trademark of Attunity
Inc. All other product and company names herein may be trademarks of their respective

        Press contact:
        Melissa Kolodziej, Marketing Communications Manager, Attunity
        Tel. +1-781-730-4073

SOURCE Attunity Ltd

Source: PR Newswire