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MeMeMe Partners with Entertainment Software Rating Board (ESRB) to Bring Next Generation Voice Recognition Services to their Updated Mobile Applications

November 28, 2011

In 2008, the ESRB began offering a supplemental source of information called rating summaries, which provide brief but detailed description of exactly the type of content that is in a game, including specific examples. The mobile app powered by MeMeMeâs technology makes it possible, for the first time, for shoppers to obtain the ratings information that they need while in the store and to search ESRBâs entire database of rated games, including rating summaries for those titles that have such summaries.

Washington, DC (PRWEB) November 28, 2011

MeMeMe partnered with the Entertainment Software Rating Board (ESRB) to enhance the user-interface of the ESRBâs mobile applications for Apple, Android, and Windows Phone devices. According to Randy Walker, ESRBâs Vice President of Marketing, âœAdding MeMeMeâs voice recognition technology to our apps greatly improved the user-interface (UI) by enabling users to simply say the game title into their phone, which initiates a rating search of our entire database. This helps parents and other consumers choose which video games are appropriate for their children and family by providing the complete rating information along with rating summaries, right in the store where they are most likely to need it. And the voice search makes accessing this helpful information quicker and easier than ever before.â

The ESRB ratings include two equal parts: age ratings, which appear on the front of game packages, and content descriptors, found on the back, which identify content in a game that either triggered the rating or may be of interest or concern to parents. In 2008, the ESRB began offering a supplemental source of information called rating summaries, which provide brief but detailed description of exactly the type of content that is in a game, including specific examples. The mobile app powered by MeMeMeâs technology makes it possible, for the first time, for shoppers to obtain the ratings information that they need while in the store and to search ESRBâs entire database of rated games, including rating summaries for those titles that have such summaries.

âœWorking with MeMeMe and their team of developers provided access to cutting-edge technology and expertise that we donât have internally.â Walker believes that its MeMeMe powered application not only creates âœa much improved user experience,â but that this improved experience will translate directly into âœa big lift in downloads and utilization for our apps.â

About MeMeMe

MeMeMe provides the world’s most advanced speech recognition platform. Our patented technology uniquely adapts to each individual speakerâs voice, to the specific content, and to each application, therefore tailoring the recognition for maximum personalized accuracy every time. MeMeMe is a high performance cloud based service that can reliably handle millions of users, delivering fast accurate voice interactivity for mobile commerce and mobile enterprise customers around the world. We know how to enhance your customerâs experience, making it easy for them to get at all the power that each app provides, anytime and anywhere. We can guide you on best practices, and give you the best options that custom fits your application and your customers. Visit http://www.me3mobile.com for more information.

About Entertainment Software Rating Board (ESRB)

The ESRB is a non-profit, self-regulatory body established in 1994 by the Entertainment Software Association (ESA). ESRB independently assigns computer and video game content ratings, enforces advertising guidelines, and helps ensure responsible online privacy practices for the interactive entertainment software industry. Visit http://www.esrb.org for more information.

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Source: prweb



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