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Last updated on April 16, 2014 at 14:14 EDT

Business Owners Get Direct Link to Customers and Their Causes with Launch of New Website

December 1, 2011

NORTH CANTON, Ohio, Dec. 1, 2011 /PRNewswire/ — Today, Media Services Multi Channel Marketing announced the launch of a new website called Be Part of the Cause (BPC). BPC helps grow business because supporting a good cause is simply good business sense. According to the 2010 Cone Cause Evolution Study, 90 percent of consumers want companies to support causes. Businesses aligning with Be Part of the Cause will increase sales, attract and retain new customers, encourage consumer loyalty, and create favorable public opinion.

This site is designed to “give back” while helping business owners, non-profit organizations and the community as a whole profit and grow together. Be Part of the Cause allows consumers to purchase discounted vouchers to local businesses with ten percent of the purchase price donated to the cause or nonprofit organization of the patron’s choice.

“At a time when money is tight everywhere, this truly benefits all parties involved,” said Pete Cook, Executive Director of BPC. “The shopper gets to choose a Cause to receive money from BPC, without an extra penny leaving their pockets. And the Cause can be anything close to the consumer’s heart, such as a charitable, religious or educational group, a booster club, little league team, or any affiliated non-profit organization. Plus, many of the vouchers are discounted so they get an extra savings as well,” said Cook. “And the business owners gain flexibility in the types of discounts offered to obtain a better, more loyal customer.”

BPC gives business owners freedom in the kind of discounts they want to offer consumers which is rare since most deal sites require businesses to take a huge 50 – 78% loss on the services or products offered. These kind of huge deals often bring in “sweepsy” type, discount seeking customers who are looking for something for nothing and rarely become repeat clientele. Promoting large discounts can also devalue the service you offer and discourage loyal customers willing to pay full price. By offering deals that encourage spending yet are affordable to the business, BPC attracts the right kind of customer.

“Bottom line… consumers want companies to support causes and, in turn, they will support the company,” said Cook.

CONTACT:
Lauren Capo, Media Relations
lcapo@suarez.com
330-494-5504 X5290

(http://www.coneinc.com/files/2010-Cone-Cause-Evolution-Study.pdf)

SOURCE Be Part of the Cause


Source: PR Newswire