Google Amping Up Its Retail Shopping Feature
December 2, 2011

Google Amping Up Its Retail Shopping Feature

According to a report by the Wall Street Journal, Google is considering an Internet service that would be in direct competition with

Google is talking with major retailers and shippers to set up an Internet service that would let consumers shop for goods online and receive their orders within a day for a low cost, according to the report.

The move would be in direct competition with Amazon's Prime program, which offers consumers fast shipping for items on Amazon's website for $79-a-year.

The Wall Street Journal said that the Internet search giant is talking with retailers like Macy's, Gap and OfficeMax.

"They've approached us with the idea, but we haven't made any decisions," a Macy's spokesman told the Journal.

The report said that Google plans to combine its search engine's product-search feature that directs consumers to retail websites with a new quick-shipping service.

People familiar with the service told the Journal that Google plans on launching the service in 2012.

Amazon Prime has been a success for the online retailer, and analysts believe that about 40 percent of Google's revenue comes from retail sources.

"We have been in the business of connecting shoppers with merchants and the products they're interested in buying for a long time," Sameer Samat, vice president of product management for Google's commerce initiatives, told the Wall Street Journal.


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