Williams Forrest Supports TopSpin Charity Event Benefitting Education
LANCASTER, Pa., Dec. 7, 2011 /PRNewswire/ — Creative technology agency Williams Forrest today announces its support for TopSpin Charity, a table tennis tournament and charity event held annually to benefit education nonprofits. Williams Forrest will create and donate a mobile interactive leader-board as well as send three of its employees to participate in the action at the New York City event on December 8.
For the upcoming New York event, Williams Forrest has teamed up with TopSpin’s marketing and event promotion partner, MKTG INC, to create the digital interactive leader-board. This mobile site will allow users to follow the event’s action and players in real time as well as share player information and match results via Facebook and Twitter interaction.
“The opportunity to contribute to TopSpin Charity couldn’t be a more natural fit for Williams Forrest. We’re all about table tennis and more than happy to provide our professional talents to make a positive difference in something as important as education,” commented David Barr, President and Chief Solutions Architect for Williams Forrest. “In fact, a Killerspin table doubles as our conference table, meaning this event is an opportunity to showcase both our table tennis and technology skills.”
Started in New York City in 2009, TopSpin Charity has become a who’s who of sports, marketing and education, raising more than $300,000 in just two years and spurring events in Chicago, Los Angeles and San Francisco. The events are expected to raise close to $1 million for at least 12 charities in 2011, including A Better Chance (Fayetteville-Manlius chapter), Prep for Prep, Groundwork, Noble Street Charter School, Working in the Schools, Breakthrough Collaborative and Potrero Residents Education Fund.
About Williams Forrest
Williams Forrest is a premium creative technology agency based in Lancaster, PA. We design and develop digital strategies and solutions for web, mobile and social channels for many of today’s top agencies and best loved brands, including BMW, MINI and Puma. Williams Forrest specializes in delivering solutions that support the sustainable growth of brands in the digital space. We value innovation, creativity, and the people invested in the outcome. For more information, visit www.williams-forrest.com or call us at 717.435.8076.
MKTG INC has always believed in two things: the power of giving back and the power of community. MKTGINC4GOOD is a brand within MTKG INC that was designed to help the agency give back to and provide services for the betterment of the community. MKTGINC4GOOD’s philosophy is to donate both money and time, and to draw on its expertise in experiential marketing to help its partner charities spread their messages and increase their reach. With its inaugural partner, TopSpin, MKTGINC4GOOD will host a charity ping pong tournament and fundraising event that doubles as both a business networking event amongst leading professionals and key influencers in the professional sports and entertainment industries, as well as a cause marketing platform for corporate partners.
About MKTG INC
MKTG INC, formerly CoActive Marketing Group, is an alternative media and marketing services firm that specializes in building brand advocate networks–offline and online–to drive market share and profitability for our clients. We create media-agnostic, measurable marketing solutions using a combination of insight, creativity and technology to connect and convert our clients’ target consumers. MKTG INC is headquartered in New York City, with satellite corporate offices in Cincinnati, Chicago, Los Angeles and San Francisco. Our Field Activation Network is the largest in the industry, covering an additional 42 markets across the U.S., with over 7,000 brand ambassadors who execute 70,000+ consumer engagements a year. For more information, please visit www.mktg.com.
TopSpin is a series of ping pong tournaments and charity events held each holiday season, with proceeds benefiting high-impact, grassroots educational charities. Beginning in New York City two years ago, TopSpin has grown into a premiere industry event for key influencers within the professional sports, entertainment and media communities. This November and December, TopSpin will expand to Chicago, San Francisco and Los Angeles alongside New York, with the goal of $1 million raised for local organizations focused on youth education. TopSpin’s vision is to create a national network that engages individuals and companies on an ultimately local level, building a new way to bridge resources to communities. For more information, please visit www.topspincharity.com.
SOURCE Williams Forrest