Zain Kuwait Selects Turkcell Technology as Campaign Management Solution Provider
ISTANBUL, December 12, 2011 /PRNewswire/ –
Turkcell Technology; one of the leading R&D Companies in Turkey, and 100% subsidiary
of Turkcell (NYSE: TKC, ISE: TCELL), today announced that Zain Kuwait, the leading mobile
operator in Kuwait, has selected its Campaign Management System as a tool for extending
more personalized offers to its customers, while saving on the huge operational effort
The Turkcell Technology Campaign Management System is an all-in-one and intuitive
solution enabling telecommunication companies to optimize their marketing efforts, offer
consistent customer service across multiple channels and build a more profitable customer
dialogue by creating automated marketing processes. In addition, the Turkcell Technology
Campaign Management System introduces tailor-made telecom-specific features, modular
infrastructure and generic integration, allowing telecom companies to easily integrate and
customize the system to comply with ever changing business needs.
“We have deployed Turkcell Technology’s Campaign Management System at Zain Kuwait, and
our teams have been using it since November 2011. We are very pleased with the performance
of the Turkcell Technology team during and after deployment, and are receiving positive
feedback from both marketing and operation groups,” said Yaqoub Y. Khajah, Zain Kuwait
Chief Technical Officer. “With this tool, we will dramatically simplify operations, reduce
operating expenditures, and offer our customers the most relevant services personalized
for their specific needs, thereby retaining our competitive edge.”
Vasfi Nejat Somay of Turkcell Technology has said that “As part of this project, we
have deployed our Campaign Management System and performed its seamless integration to
Zain Kuwait’s back-end systems with the support of Zain Kuwait and Netas teams. The
Turkcell Technology Campaign Management System will provide Zain Kuwait with intelligent
tools for each process in a campaign life cycle: campaign analysis, customer targeting,
campaign planning, execution, fulfillment and response gathering.”
About Zain Group
Zain is a leading telecommunications operator across the Middle East providing mobile
voice and data services to over 41.4 million active customers as of September 30, 2011.
With a commercial presence in 7 countries, Zain operates in the following countries:
Bahrain, Iraq, Jordan, Kuwait, Saudi Arabia, Sudan and is currently rolling out its
network in South Sudan. In Lebanon, the company manages ‘mtc-touch’ on behalf of the
government. In Morocco, Zain has a 15.5% stake in Wana Telecom, now branded ‘INWI’,
through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN).
For more information, please email firstname.lastname@example.org or
visit: http://www.zain.com; http://www.facebook.com/zain;
For more on Zain Kuwait: http://www.kw.zain.com;
About Turkcell Technology
From assisting the operation of telecom network resources, to improving
business-oriented intelligence, Turkcell Technology’s experts provide an expanding
portfolio of packaged and custom solutions for telecom network operators. Through
integrated intelligence and high performance capabilities, Turkcell Technology enhances
functions and services needed for SIM Asset and Services Management, Mobile Financial
Services, NFC, Roaming, Value Added Services, Mobile Advertising, and Campaign Management.
The company, based in Gebze, Turkey employs more than 400 high quality engineers, and has
more than 15 years of experience in software development, with its solutions applied and
proven at many mobile network operators.
For more information, visit Turkcell Technology on: http://www.turkcelltech.com.
Turkcell is the leading communications and technology company in Turkey, with 34.4
million subscribers and a market share of approximately 53% as of September 30, 2011
(Source: Operator’s announcements as of September 30, 2011). Turkcell is a leading
regional player, with market leadership in five of the nine countries in which it operates
with its approximately 63.3 million subscribers as of September 30, 2011. The company
covers approximately 87% of the Turkish population through its 3G and 99.07% through its
2G technology supported network. It has become one of the first among the global operators
to have implemented HSDPA+ and achieved a 42.2 Mbps speed using the HSPA multi carrier
solution. Turkcell reported a TRY2.5 billion (US$1.5 billion) net revenue with total
assets of TRY16.6 billion (US$9.0 billion) as of September 30, 2011. It has been listed on
the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey.
Read more at http://www.turkcell.com.tr
For further information please contact Turkcell Nihat Narin, Investor and International Media Relations Tel: + 90-212-313-1244 Email: email@example.com firstname.lastname@example.org http://www.turkcell.com.tr
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