Dazadi.com Grows 55% in November With New E-Commerce Website
LOS ANGELES, Dec. 14, 2011 /PRNewswire/ — November 2011 is a record month for Dazadi.com. Dazadi.com’s rebranding and focus on home recreation products pays off big. Categories with double-digit sales growth include Sports & Fitness (20%), Game Rooms (91%), Toys & Games (24%), and Backyard & Patio (66%).
“I haven’t seen this kind of growth in a long time.” says Elan Klaristenfeld, Co-Founder and EVP of Marketing. “Clearly our game table category, including foosball tables, air hockey tables, pool tables, and dome hockey tables is driving the most growth, but I really have to credit our merchandising staff and intense focus on fun products for the home as the biggest reason for our success. It is amazing to me that we actually cut 10,000 products from our product line and we still have this insane growth. We simply re-focused our attention on the best products for the home and here we are.”
Founded in May of 2002 by four brothers, Dazadi.com is a specialized online retailer of home recreational products. “The Home of Awesome,” Dazadi.com’s tagline, sells over 10,000 unique items for the home including Game room equipment (Pool Tables, Air Hockey Tables, and Foosball Tables), Home Gym Equipment (Treadmills, Stairmasters, Elliptical Trainers), Patio Furniture, Toys and Games, and Basketball Hoops and other sporting goods.
The brothers loved all of these products growing up and saw a huge need for one store that could carry them all and could be shipped to the customer’s doorstep for free. To this day, Dazadi.com offers free shipping on every item in stock.
For more information on Dazadi please visit (www.dazadi.com), follow Dazadi on Twitter at (www.twitter.com/dazadi<cite>) or on Facebook at</cite><cite> (</cite>http://www.facebook.com/pages/Dazadi/168278063662)
Contact: Elan Klaristenfeld, Co-Founder & EVP of Marketing
Tel. (818) 336-9450