Mobile SoC TAM to Exceed 3.1 Billion Devices in 2015, Says NPD In-Stat

December 14, 2011

Driven by consumer’s desire to be connected anywhere and anytime and the ever increasing access to any and every type of content, the electronics industry continues to change rapidly.

Scottsdale, Ariz. (PRWEB) December 14, 2011

Driven by consumer’s desire to be connected anywhere and anytime and the ever increasing access to any and every type of content, the electronics industry continues to change rapidly. A key dynamic of this change is the continued push for a rich visual experience on any size screen. This desired experience continues to push the limits of current mobile SoCs and makes the graphics processing unit (GPU) one of the most critical components in the design and differentiation of the SoC and consumer devices. New NPD In-Stat (http://www.instat.com) research forecasts that these trends will push the mobile SoC TAM to over 3.1 billion devices in 2015, up from 2 billion in 2010. Devices that may require a mobile SoC include basic/feature cellphones, smartphones, notebook PCs, mini-note PCs (netbooks), tablets, digital still cameras, mp3 players, personal navigation devices, e-readers, handheld game consoles, digital camcorders, and portable media players.

âœThe shift toward graphical user interfaces and media-rich content in entertainment and computing has pushed multimedia acceleration, including graphics, video, and audio, in electronic devices from a simple coâ“processing function to the forefront of semiconductor and system design,â says Jim McGregor, Research Director. âœThis change has been driven by richer content, higher accessibility to content over the Internet, industry standards, new technologies, and increased communication bandwidth. These advancements, however, also come with the challenges of increased complexity, increased performance requirements, and constraints in power, size, and cost.â

Key research findings include:

  •     There are three driver/magnet platforms in the mobile segment – smartphones, tablets, and notebooks PCs – that will grow at a CAGR of 25.7% as compared to 8.7% for the overall mobile market
  •     Only 40% of the mobile SoC TAM will use at least one dedicated GPUs in 2011. It is important to note that both the number of SoCs using GPUs is increasing and the number of GPU cores per SoC is increasing throughout the forecast period.
  •     Intel and Imagination lead the GPU market because of their dominance in PCs and smartphones, respectively. Combined, the two are projected to comprise 61.3% of the GPU Technology Mobile Serviceable Available Market in 2011.
  •     The division between PC and mobile CE GPUs will narrow in the future, increasing the competition between GPU technologies.

New NPD In-Stat research, Mobile Graphics: Smartphones Beat the Drum to Which All Markets March (#IN1105075SI) provides a comprehensive look at the graphics or GPUs (graphics processing units) with a strong emphasis on the integrated or intellectual property (IP) solutions that are available for mobile consumer electronic (CE) devices.

The forecasts in this report include:

  •     Five year mobile graphics TAM by mobile device platform
  •     CE devices forecast include: cellphones, smartphones, notebook PCs, tablets, digital cameras, MP3 players, personal navigation devices (PNDs), e-readers, handheld game consoles, digital camcorders, portable media players (PMPs), and mini-note PC (netbooks).
  •     2010 and estimated projected for 2011 vendor/GPU technology market shares for smartphones, notebook PCs, tablets, e-readers, handheld game consoles, portable media players (PMPs), and mini-note PCs (netbooks).
  •     Vendor profiles including: AMD, ARM, Digital Media Professionals (DMP), Imagination Technologies, Intel, NVIDIA, Qualcomm, and Vivante.

This research is part of NPD In-Statâs Mobile Technology service, which provides analysis of the market for technologies, IP and semiconductors that enable next generation mobile devices, including processors, graphics, modems, GPS, displays, memory, storage, operating systems, software, and human interfaces.

About NPD In-Stat

With nearly 30 years of history in research and consulting, NPD In-Statâs market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. The companyâs insights are derived from a deep understanding of technology impacts and direct relationships with leading players in each of its core markets. NPD In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform customers to make critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on NPD In-Stat to support critical business, product and technology decisions. For more information on NPD In-Stat, visit http://www.instat.com.

About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com and http://www.npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.


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