Topguest Powers New United MileagePlus and Continental OnePass Mobile-Social Commerce & Loyalty Product
SAN FRANCISCO, Dec. 15, 2011 /PRNewswire/ — Topguest, the leader in social loyalty, has joined with United Continental Holdings’ (NYSE: UAL) award winning MileagePlus loyalty program, to launch a new service through which frequent flyers may receive special, personalized offers and award miles each time they use Facebook and Foursquare to share their location at U.S. airports.
MileagePlus and OnePass members can activate this Mobile Social Commerce & Loyalty product by visiting http://mileageplus.topguest.com or http://onepass.topguest.com from their mobile or web browser and connecting their Facebook or Foursquare account. Thereafter, when members share their location at any participating airport using Facebook or Foursquare’s existing functionality, they will receive real-time, special personalized offers for immediate use – including dining offers for nearby restaurants, car rental offers in their destination city for last minute travel, and the ability to earn extra bonus miles for shopping at participating in-airport merchants. Members will also earn 50 award miles for their eligible social check-ins.
Initial personalized offer partners include over 10,000 restaurants participating in MileagePlus Dining(SM), hundreds of merchants at the Denver, Houston Bush Intercontinental, New York/Newark Liberty, and San Francisco airports, Avis Car Rental, and Hertz Rent-A-Car. United expects to add additional offers in 2012. With each of these personalized offers, the member can earn additional award miles for completing a transaction with the participating merchant.
The launch of the product marks the largest implementation of Topguest’s new White Label SaaS product to date.
Dave Anderson, Managing Director of Mileage Plus Holdings, LLC, said, “Our most-engaged members often tell us they are active on social networks, especially when they are travelling. We are committed to finding new, innovative ways to enable our members to interact with us and add value to their travel experience.”
Geoffrey Lewis, Topguest Co-Founder and senior director of social loyalty for ezRez Software, Inc., added “We’re honored to partner with United MileagePlus and Continental OnePass. Social engagement on mobile devices will fundamentally transform established loyalty programs and unlock countless new monetization opportunities for frequent flyer miles. The MileagePlus program is now at the forefront.”
United’s MileagePlus is also a long-standing partner of ezRez Software, Inc., the new parent company of Topguest.
Topguest, founded in 2010, is the leader in social loyalty enterprise software. Their platform enables the world’s largest established loyalty programs to automatically measure, reward, and respond in real time to social engagement by members. With a total reach of over 260 million loyalty program members, Topguest has already been implemented by loyalty programs such as Hilton HHonors, MGM Resorts m Life, IHG Priority Club, Choice Privileges, Wyndham Rewards, Virgin America Elevate, and many others. Topguest, part of ezRez Software, Inc., is headquartered in San Francisco.
About United Continental Holdings
United Continental Holdings, Inc. (NYSE: UAL) is the holding company for both United Airlines and Continental Airlines. Together with United Express, Continental Express and Continental Connection, these airlines operate an average of 5,717 flights a day to 376 airports on six continents from their hubs in Chicago, Cleveland, Denver, Guam,Houston, Los Angeles, New York/Newark Liberty, San Francisco, Tokyo and Washington, D.C. United and Continental are members of Star Alliance, which offers more than 21,200 daily flights to 1,185 airports in 185 countries. United and Continental’s more than 80,000 employees reside in every U.S. state and in many countries around the world. For more information about United Continental Holdings, Inc., go to UnitedContinentalHoldings.com. For more information about the airlines, see united.com and continental.com or follow United on Twitter and Facebook.
SOURCE ezRez Software, Inc.