One Million Kindle Fires Being Sold Each Week
December 16, 2011

One Million Kindle Fires Being Sold Each Week's $199 Kindle Fire tablet computer has sold more than one million units for the third consecutive week, and thanks largely to an increase in sales each week, it has become the best-selling item they carry, the e-commerce giant announced on Thursday.

"Kindle Fire is the most successful product we´ve ever launched — it´s the bestselling product across all of Amazon for 11 straight weeks, we´ve already sold millions of units, and we´re building millions more to meet the high demand," Dave Limp, the Vice President of Amazon's Kindle division, said in a statement.

"In fact, demand is accelerating — Kindle Fire sales increased week over week for each of the past three weeks," he added. "People are buying Kindle Fire because it's a simple, fully-integrated service that makes it easy to do the things they love — watch movies, read books and magazines, listen to music, download apps, play games, and surf the web."

Indeed, as CNET's Brooke Crothers said Thursday, the tablet computer "has taken its lumps in the media because of a minimalist feature set." However, countered Brooke Crothers of the Guardian, the Kindle Fire is in many ways the "Toyota Corolla" to the iPad's "Lexus," in that it is a device that cannot keep up with the Apple tablet's features, but it is "fine for most people's immediate needs."

The product's screen can be hard on the eyes, especially when compared to other Kindle products, Crothers wrote in a December 14 story. Also, the Guardian reporter noted that surfing the Web can be difficult and privacy settings are lacking, but video playback rated highly and a forthcoming software update is said to be forthcoming to correct some of the flaws.

In fact, according to a Los Angeles Times report, this week Amazon announced a patch that will solve some of the complaints users have had with the Kindle Fire, including fixing the device's sometimes unresponsive touch screen. That update is expected to arrive in less than two weeks time.

Warts and all, though, the Kindle Fire has been a sales success.

"We spotted that uptick in Kindle Fire sales. So, we can confirm that the trend continues," Carter Nicholas, CEO of eDataSource, told Crothers. The CNET reporter added that data provided by Nicholas illustrated that sales "jumped around November 15--when the Fire went on sale--and have been generally trending upward ever since."


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