Acision Recognised as World’s Leading Provider of Mobile Messaging Services

READING, England, December 20, 2011 /PRNewswire/ –

             Acision leads text messaging market for 19 years with twice the market share
                                      of nearest competitor

Acision, the global leaders in mobile messaging services, is pleased to announce today
that Informa Telecoms & Media has calculated that it is the leading text messaging vendor
for 2011. According to independent findings from the analyst house, Acision had a share of
more than one-third of the global SMS infrastructure market in 2011, more than double the
share of its nearest competitor.

Pamela Clark-Dickson, senior analyst at Informa Telecoms & Media, commented: “We
forecast that global SMS revenues will continue to rise from US$114.9 billion in 2011 to
US$135.6 billion in 2016 (Informa Telecoms & Media, December 2011). In particular, we see
application-related messaging revenues growing at twice the rate of those for
person-to-person messaging. This makes sense, due to a number of unique advantages that
SMS offers: it reaches all mobile consumers, even in regions with low smartphone/3G
penetration, and it provides a predictable user experience. Enterprise messaging will
therefore represent a significant growth opportunity for mobile operators in the future.”

Jorgen Nilsson, Chief Executive at Acision: “We are proud of this formal confirmation
of our leadership position and delighted to be officially recognised as continuing to be
at the forefront of what remains one of the highest revenue-generating sectors of the
mobile industry.”

Since the day the first SMS was sent 19 years ago, Acision has enabled mobile
operators around the globe to build the text messaging opportunity into a substantial
business by providing mission-critical software, risk-free integration and migration
capabilities that made it a high value service for consumer. The reliability and ubiquity
of SMS has led to it becoming a part of daily life for over five billion global mobile
users, irrespective of their device or network. As IP capabilities and broadband
capacities become available in mobile networks worldwide, Acision is building on its
heritage, expertise, innovation and market leadership by taking messaging to the next
level, helping operators to strengthen their competitive position through IP communication
services.

This is being achieved in a number of ways: firstly, Acision is enabling
differentiation and new revenue streams for mobile operators through a range of premium
and personalised messaging services for consumers and enterprises. Acision’s open
architecture and cloud-based delivery capability enables time-efficient and cost-effective
introduction of messaging services such as Group Messaging, Parental Control and Advanced
Notifications.

Additionally, through tight integration of enterprise applications with the global
message delivery infrastructure, Acision is creating new revenue opportunities for
operators and enterprises alike, across mobile marketing, customer services and employee
communications, providing unprecedented levels of control and transparency in message
delivery previously not possible.

Acision is also introducing rich communication services such as group chat, status and
media sharing to the operator offering. By combining these rich capabilities and the
established operator assets of consumer trust and interoperability with the global SMS
user base, mobile operators have a unique service proposition to consumers and
enterprises. A critical success factor will be the continuity of existing messaging
services by enabling SMS for IP users while also ensuring that existing SMS-based
applications and personalised features are applied to the new rich communication services.

“2012 promises to be another exciting year for the messaging market and we expect to
see strong traction in two key areas. Firstly, global messaging volumes and revenues will
continue to grow, with new innovations in personalised messaging, enterprise messaging and
rich communication services creating revenue growth for mobile operators in the new world
of ‘OTT’ messaging services. Secondly, cloud will become an increasingly important
delivery platform for the operator community. The use of cloud-based services will enable
operators to launch and test new services quickly for consumers and enterprises, with
minimum expenditure and investment and allow them to increase customer stickiness and
initiate new revenue streams,” continued Nilsson.

NOTES TO EDITORS

Informa Telecoms & Media tracks global mobile operator SMSC contracts by vendor. As of
Aug. 2011, Acision held 34.2% market share in terms of the number of SMSC contracts
awarded by mobile operators to vendors, which is more than twice the market share of
nearest competitors Comverse (14.3%) and Huawei (13.7%).

About Acision

Acision powers innovation and profitable growth in mobile messaging services. As the
pioneer of mobile messaging, Acision enables customers worldwide to drive new revenues
with innovative services while monetising traffic.

Acision’s proven products and services, experienced people and service innovation
allows organisations to meet the challenges in today’s converging telecommunications
market. Acision is at the heart of its customers’ strategic business services, working
together to achieve profitable and sustainable growth. Acision’s recognised expertise
extends across a portfolio of propositions, products and services and is based upon a
global track record, business insight and leading edge technology platform.

For more information, visit Acision at http://www.acision.com

SOURCE Acision UK Ltd