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Cellcom Israel Ltd. Announces Appointment of VP Sales and Service

December 21, 2011

NETANYA, Israel, December 21, 2011 /PRNewswire/ –

Cellcom Israel Ltd. (NYSE: CEL) (the “Company”) announced today that following its
previous announcement as to the Company’s Vice President of Sales and Service resigning
from office, the Company’s Board of Directors has appointed Mr. Amos Maor, currently
serving as the Company’s Vice President of Operations and Supply Chain, as the Company’s
Vice President of Sales and Service, effective February 1, 2012.

Amos Maor has served as the Company’s Vice President of Operations and Supply Chain
since 2004. From 2002 to 2004, Mr. Maor served as manager of Supply Chain of Elite
Industries Ltd., and from 2000 to 2002, he served as manager of Elite’s sales division
headquarters. Mr. Maor holds a B.Sc. in industry and management engineering from the
Technion, Israel Institute of Technology.

Mr. Nir Sztern, the Company’s next CEO said today that “Amos joined the Company 7
years ago in which period he turned the operations, technical service and supply chain
setup to a central element in turning the Company to the leading Israeli cellular
operator. Amos’ actions in all fields of his operation are highly valued and I am sure
that his capabilities and experience will serve the Company in the increasingly
competitive environment. We place great importance in the promotion of employees within
the Company and Amos’ promotion is a testament of the Company’s appreciation of his
capabilities and professionalism. We wish Amos success in his new position.”

About Cellcom Israel

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider;
Cellcom Israel provides its approximately 3.391 million subscribers (as at September 30,
2011) with a broad range of value added services including cellular and landline
telephony, roaming services for tourists in Israel and for its subscribers abroad and
additional services in the areas of music, video, mobile office etc., based on Cellcom
Israel’s technologically advanced infrastructure. The Company operates an HSPA 3.5
Generation network enabling advanced high speed broadband multimedia services, in addition
to GSM/GPRS/EDGE and TDMA networks. Cellcom Israel offers Israel’s broadest and largest
customer service infrastructure including telephone customer service centers, retail
stores, and service and sale centers, distributed nationwide. Through its broad customer
service network Cellcom Israel offers its customers technical support, account
information, direct to the door parcel services, internet and fax services, dedicated
centers for the hearing impaired, etc. As of 2006, Cellcom Israel, through its wholly
owned subsidiary Cellcom Fixed Line Communications L.P., provides landline telephone
communication services in Israel, in addition to data communication services. Cellcom
Israel’s shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv
Stock Exchange (CEL). For additional information please visit the Company’s website
http://www.cellcom.co.il [http://investors.ircellcom.co.il/events.cfm ]

        Company Contact
        Yaacov Heen
        Chief Financial Officer
        investors@cellcom.co.il
        Tel: +972-52-998-9755

        Investor Relations Contact

        Porat Saar
        CCG Investor Relations Israel & US
        cellcom@ccgisrael.com
        Tel: +1-646-233-2161

SOURCE Cellcom Israel Ltd.


Source: PR Newswire