2011 Was The Year For Facebook Searches, Visits
Experian Hitwise, who tracks website usage for its customers, reports that Facebook was the number one search query for 2011.
Facebook variations such as ‘Facebook login’ or ‘Facebook.com’ also had four of the top ten queries. According to Experian, this accounted for 4.42 percent of searches, a 24 percent increase over 2010. The query volume for Facebook grew 33 percent over last year.
Hitwise also reported that Facebook was the most visited website, which was 10.29 percent of all US visits between January and November 2011 a 15 percent increase over 2010. The other nine, curiously, were run by the major search companies Google, Yahoo and Microsoft.
Facebook is not found in the “top lists” issued by Google, Yahoo, Bing Ask or AOL.
Overall Experian found that Facebook accounted for 3.1 percent of all searches, increasing 46 percent over 2010. Social networking and its related terms dominated the research results accounting for 4.18 percent of the top 50 searches, a 12 percent increase over 2010.
The top search list and the most visited list may indicate two different sets of users. People searching for Facebook terms may be new users of the site or people seeking out news stories about Facebook. This indicates a rising in popularity for Facebook for 2011.
According to Simon Bradstock, general manager of Experian Hitwise, “Navigational searches dominated the top search results as users typed in terms versus typing in the URL in the browser bar. Hitwise saw 11 percent growth of single-word searches in 2011 as terms like ‘face’ and ‘you’ made the top 50 searches”.
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