Smartphones Becoming Most Popular Form Of Photo-taking
December 23, 2011

Smartphones Becoming Most Popular Form Of Photo-taking

According to market researchers NPD Group, over a quarter of all photos and videos taken by consumers are done so by using their smartphone devices.

The consumer market research company found that the number of photos taken with a smartphone went from 17 percent last year to 27 percent this year.  It also said that the share of photos taken on other cameras dropped from 52 percent to 44 percent.

“There is no doubt that the smartphone is becoming ℠good enough´ much of the time; but thanks to mobile phones, more pictures are being taken than ever before,” Liz Cutting, executive director and senior imaging analyst at NPD, said in a statement.

Camcorders and point-and-shoot cameras have seen the largest market share decline, according to NPD.  The point-and-shoot camera was down 17 percent in units and 18 percent in dollars for the first 11 months of 2011.

Pocket camcorders were down 13 percent in units and 27 percent in dollars, while traditional flash camcorders declined 8 percent in units and 10 percent in dollars.

“Consumers who use their mobile phones to take pictures and video were more likely to do so instead of their camera when capturing spontaneous moments, but for important events, single purpose cameras or camcorders are still largely the device of choice.”

Despite the growing use of smartphones as a means to take pictures, detachable lens cameras increased by 12 percent in units and 11 percent in dollars over the same period.

Also, point-and-shoot cameras with optical zooms of 10x or greater jumped up by 16 percent in units and 10 percent in dollars.

The report was an online survey taken by NPD between November 11th to November 21st of this year.


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