Chili’s® Grill & Bar Gives the Gift of APPetizing Features to Mobile Users
DALLAS, Dec. 27, 2011 /PRNewswire/ — Chili’s® Grill & Bar takes digital integration to the next level by expanding the guest experience beyond the four walls of the restaurant and right into the palm of their hands. With an estimated 142 million smart phones sold this holiday season, new iPhone and Android users as well as smart phone veterans, can now enjoy the new Chili’s app, making location searches, driving directions, updated menu and online ordering available at just the push of a few buttons.
The new apps and mobile site are user-friendly with a clean interface, making it easy for new smart phone users and Digital Natives alike to search for the nearest restaurant with the geo-mapping function. Using the guest’s physical location, the technology allows users to find the phone number, address and driving directions to the closest Chili’s.
“With the constant evolution of technology, our world continues to receive information and entertainment at the touch of our fingertips,” said Edithann Ramey, senior director of marketing for Chili’s Grill & Bar. “Our guests lead busy lives and Chili’s is making it easier for them to enjoy the convenience of our bold menu offerings with these enhanced applications.”
Guests can peruse the menu browser option to choose exactly what they want to ease their hunger pains. Featured items for dine-in and To Go are all at the touch of a button including Chili’s $20 Dinner for 2, where guests select one appetizer and two entrees for one great price, and the brand’s Custom Combinations, which features any two entrees served with seasonal veggies and loaded mashed potatoes.
There are several ways to download the Chili’s app. From an iPhone, go to the App Store and type in a search for “chilis.” Follow the directions once the Chili’s icon pops up. To download the app from a computer, visit the iTunes store at www.apple.com/iTunes, plug in “chilis” into the search box to access the app. From Android Market, search for “chilis” to install the free application. For other smart phone users, simply visit www.chilistogo.com to view the mobile site with the same online ordering functionality as the iPhone and Android app.
Chili’s Grill & Bar is the flagship brand of Dallas-based Brinker International, Inc. (NYSE: EAT), a recognized leader in casual dining. Chili’s offers a fun, energetic atmosphere and a distinct, fresh mix of grilled American favorites at more than 1,500 locations in 32 countries and two territories. Brinker’s wholly-owned restaurant brands include Chili’s® Grill & Bar and Maggiano’s Little Italy®. Brinker also holds a minority investment in Romano’s Macaroni Grill®. Follow news about Chili’s on Facebook at www.facebook.com/chilis, @Chilis on Twitter and on YouTube at www.youtube.com/chilis. For more information, please visit www.chilis.com.
SOURCE Chili’s Grill & Bar