1.2 B Smartphone Apps Downloaded in Week After Christmas
January 3, 2012

1.2 B Smartphone Apps Downloaded in Week After Christmas

Mobile analytics firm Flurry reported this week that global downloads for smartphone apps saw a record-breaking surge over the holidays this year. According to statistics released this week, over 1.2 billion apps for Apple´s iOS and Google´s Android phones were made in the week between Christmas Day and New Year´s Day.

In the strongest year to date for the mobile devices, downloads for the beloved apps soared at the end of the year as millions of new smart-phone users received the devices as Christmas presents – a fact that many firms catered to as they offered hundreds of discounted apps and package deals for new users.

While Flurry´s figures used data from the top 20 countries, smart phone users in the United States alone were responsible for some 509 million app downloads, almost half of the total number of downloads. China (99M), England (81M), Canada (41M ) and Germany (40M) filled out the rest of the top 5.

With so many new users, analysts at Flurry say that this level of app download activity may become standard par as both the number of smart phone users as well as the number of handy apps available continue to multiply.

“Looking forward to 2012, Flurry expects breaking the one billion download barrier per week will become more commonplace,” the company reported on its blog this week.

“While iOS and Android growth continues to amaze, the market is still by all measures relatively nascent,” it stated, indicated that there´s still plenty of room for growth in 2012 and beyond.

As for most all industries, the holiday season was a time of plenty this year. Flurry estimates that the total combined number of new activations for Android and iPhone units was somewhere around 7 million on Christmas day alone and roughly 20 million for the entire week.

While Apple has not yet made public its official numbers from last week, Google reported making over 3.7 million activations over the Christmas weekend, a number that likely parities or even exceeds that made by Apple.

It seems that 2012 is set to be the year of the smartphone.


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