Last updated on April 16, 2014 at 13:48 EDT

Saga Holidays Becomes the First Travel Company to Introduce Aurasma Virtual Technology into its Brochures

January 4, 2012

LONDON, January 4, 2012 /PRNewswire/ –

Saga Travel, the leading travel company offering global adventures for the over
fifties, has become the first holiday company to feature Aurasma virtual technology into
its brochures. Customers browsing 2012 brochures will be able to virtually visit Saga
Travels” cruise ships in Norway and adventures in destinations including South Africa

Hailed as the next way of communicating with customers, the Aurasma app is easily
downloadable onto smartphones and capable of recognising images, symbols and objects, and
delivering relevant content in real time. Content includes videos, animations, audio and

Using the smartphone, the technology combines image recognition and a conceptual
understanding of the 3D world to recognize objects and images and seamlessly merge
augmented reality actions into the scene. Without the need for barcodes or tags, the app
is able to see its surrounding environment and make it fully interactive.

Susan Hooper, CEO, said “We’re always keen to stay at the forefront of new
technological developments that enhance the customer experience, and increase the
platforms from which we can interact with them. As the breadth of our holiday options has
increased, it’s really exciting to be able to “take” customers on a journey before their
real adventures begin”.

Notes to editors:

        - Saga Travel is part of the Saga Group, which is the UK's leading provider
          of holidays, products and services specifically designed for people aged 50 and over.
          With over 2 million customers, Saga provides insurance, financial services and
          holidays and publishes the monthly Saga Magazine.

        - Saga Holidays are available exclusively for people aged 50 and over, with
          a travelling partner of 40 or over. There are single rooms available at no extra cost
          on many hotel stays and tours. If we reduce the price of a holiday once it has been
          confirmed, we will automatically pass the value of the saving on to customers which
          ensures that early bookers never miss out. This is our price promise .We also
          guarantee that the price of a holiday will not be subject to any surcharges,
          regardless of what may happen to fuel prices or exchange rates.

        For further information:Carl Catterall, Travel PR Manager,
        Carl.Catterall@saga.co.uk Tel:+44(0)1303-771118.
        Further information on Saga Holidays including voluntourism programmes: 


        Further information on Aurasma technology: http://www.aurasma.com.

SOURCE Saga Travel

Source: PR Newswire