January 5, 2012
Steve Jobs Action Figure Falls Under Apple’s Legal Hammer
It looks as if the previously reported Steve Jobs action figure will become a very limited edition collectible, Amy Willis reports for The Telegraph.
Earlier this week, the Chinese company In Icons announced the sale of a highly-detailed poseable doll of the late, iconic Apple CEO but with perhaps more buzz than expected, Apple´s legal team took notice and has threatened court action if the doll is sold.
The 12-inch tall doll, listed for $99, was seen on the company´s website wearing Job´s signature black turtle neck, circular rimless glasses and blue jeans. It comes complete with a pair of black socks, a chair, a backdrop that says “One More Thing” and two apples – one with a bite.
Apple is claiming it owns the rights to the likeness of its founder and is prepared to dig deep into its legal budget to defend it. Previous attempts to capitalize on Job´s likeness, such as a bobble-head doll by M.I.C. Gadget in 2010 have resulted in the product being pulled from the marketplace.
Apple reportedly stipulates in a letter to the Chinese manufacturer that any toy that resembles the technology company´s logo, person´s name, appearance or likeness of its products is a criminal offense.
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