Top Level Domain Names To Be Expanded
January 6, 2012

Top Level Domain Names To Be Expanded

The Internet Corporation for Assigned Names and Numbers (ICANN) who determines who gets to manage the Top Level Domain names - such as .com, .net and others - is planning to accept applications for an increased number of domain name options, according to recent media reports.

The Association of National Advertisers and other members of the Coalition for Responsible Internet Domain Oversight have lobbied against the plan. The members are worried about the expansion because now they may have to purchase more domain names unnecessarily in order to prevent phishing, fraud and other internet scams.

Lawrence Strickling, administrator of the Commerce Department's National Telecommunications and Information Administration, wrote in a letter to ICANN on Tuesday that they need to minimize the need for defensive registrations. He said, as quoted by Reuters: “In meetings we have held with industry over the past few weeks, we have learned that there is tremendous concern about the specifics of the program that may lead to a number of unintended and unforeseen consequences and could jeopardize its success.”

ICANN replied on Wednesday that they would take his concerns under advisement, saying, “We appreciate Assistant Secretary Strickling´s comments and suggestions.”

Top level domains will cost $185,000. Jim Lewis, a tech expert with the Center for Strategic and International Studies, told Reuters that the high cost alone would go a long way toward deterring bad behavior from registry owners. Registration begins on January 12.

Included in the new rollout are plans to greatly expand the number of domain names which will provide more innovation in website addresses and they also plan to open up the names to non-Latin alphabets. ICANN has promised a quick take-down for trademark violators.


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