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Vizio Unveiling New Line Of Computers At CES

January 8, 2012

California-based consumer electronics manufacturer Vizio, best known for their low-cost flat-panel televisions, will be throwing its hat into the computer business by unveiling a line of laptops and desktops at the upcoming Consumer Electronics Show (CES).

According to Jefferson Graham of USA Today, the “unexpected” move will see the California-based company showcase a total of five computers — two desktops, one with a 24-inch monitor and one with a 27-inch monitor; two laptops with 15.6-inch screens; and a thinner, 14-inch notebook — at the Las Vegas trade show this week.

Graham adds that no official pricing structure has been revealed for the computers, which will go on sale, perhaps in May. However, he notes that the company confirms that the cost would be in line with their TV-pricing model which, as Graham says, “undercuts competitors.”

Likewise, Vizio Chief Technology Officer Matt McRae told Bloomberg reporters Cliff Edwards and Aaron Ricadela that the machines, which will run Windows, would be available by June at “a price that just doesn’t seem possible.” Edwards and Ricadela said that McRae declined to provide more details.

“It’s very similar to TV — we want to get in there and disrupt it,” the CEO told Bloomberg. “We think most PCs have been designed for the small-business users, that others have not done a very good job of making them entertainment devices.”

Experts seem to believe the Vizio has a chance of finding a niche in the PC market.

“On its face, it sounds crazy,” Tom Mainelli, an analyst with technology research firm IDC, told Graham on Friday. “But when you start thinking about it, it’s not as crazy as it seems.”

“The company’s ability to get screens for a bargain could allow it to undercut its competitors’ prices and shake up the PC market,” PCWorld’s Christina DesMarais added in a Saturday article.

“Don’t expect Apple, Dell and other players to run for cover or close up shop, but if Vizio is able to do what it did in the TV space, consumers looking for an affordable computer with powerful entertainment features will have more options,” she said.

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Source: RedOrbit Staff & Wire Reports



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