HEX Debuts New Bag Line to Protect Tech With Style at CES 2012
LAS VEGAS, Jan. 9th, 2012 /PRNewswire/ — HEX, stylish tech accessories brand and CES Innovations 2012 Design and Engineering Awards Honoree, announces the Fleet Collection–a 12-piece accessory line of messenger bags, backpacks, laptop sleeves and totes to style up gadgets and gizmos, all while providing superior protection. Making its debut at the 2012 International CES, each Fleet bag features chic charcoal and white pinstripe canvas fabrication, custom-printed lining and contrasting tan genuine leather zipper pulls and leatherette trim detailing.
The Fleet Collection marks the third line of bag “techcessories” from HEX and features several new designs–the Tote for 15″ MacBook Pro ($79.95) and the Cross-Body for iPad and 11″ MacBook Air ($59.95). Each bag pairs today’s most fashionable styles with thoughtful tech-related features such as compartment padding to protect devices from bumps and bangs and pockets sized to snugly fit the most commonly carried devices. The Cross-Body also incorporates HEX’s PadPort (patent pending) to allow easy iPad 1 and 2 access while on the go. MacBook Air 11″ and 13″ sleeves ($39.95) round out the new silhouettes.
“CES is the perfect venue to launch our new Fleet Collection and we are excited to share the new bags with the crowds of tech-savvy consumers and industry influencers that gather here,” said Dan Maravilla, vice president of HEX. “The new tote and cross-body designs are a great addition to our existing line of carryalls and we are excited to add the pinstripe pattern to our existing collections of bags.”
Other styles in the Fleet Collection include Laptop Bag ($79.95), 13″ Messenger Bag for iPad ($79.95), Sonic Backpack ($99.95), Backpack ($79.95), Source backpack ($59.95) and 15″ Messenger Bag for iPad ($79.95).
Each bag features surplus grade web carrying handles, pocket organizers and water resistant coating. Unique to the HEX messenger bags in the Fleet Collection is the HEX PadPort which allows users to search, surf, watch, play or post instantly while on-the-go.
The inclusion of tech-specific features in the Fleet Collection reflects HEX’s ongoing thoughtful accessory design, which earned it a coveted CES Innovations 2012 Design and Engineering Awards Honoree designation for the Varsity Messenger Bag for iPad®. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 32 product categories.
HEX is exhibiting at booth #6628 in the LVCC North Hall and encourages attendees to stop by to learn about its newest line of carryalls. Visit www.ShopHex.com to view the entire line of HEX bags, as well as its collections of wallets and watches for the iPod nano (6th generation).
Established in 2010, by the trend setting folks at August Accessories in Oxnard California, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of experience within the fashion and accessories industry, August has sprouted a brand that is already taking the market by storm. With a collection that showcases ever modern iPod Nano® watchbands and a stylish array of bags, through fusing technology and fashion HEX has created some very innovative products that will no doubt garner top-quality storage for all of your tech devices without damaging your steez or street cred. We’re here to serve… More information on HEX can be found on www.ShopHex.com, Facebook and Twitter.