January 13, 2012
CES Side Note: Motorola Motoactv Makes Working Out Fun
As always, Motorola had a creative booth at the 2012 International Consumer Electronics Show in Las Vegas.
In particular, the company had a runner on a treadmill and a cyclist riding a stationary bike throughout the day at their booth, which immediately made me exhausted just by watching.When asked how long he had been riding, the man on the bicycle said "about 2 hours, and I have about three left."
After hearing this I knew that Motorola was using torture as a method of marketing, so I had to play along and find out what in the world they were wanting the CES attendees to see.
It was for the Motoactv, Motorola's heart rate monitor, MP3 player and GPS tracker.
The work-out device stands on its own ground in this market by introducing a "smart" MP3 player.
The spokesman talking about the product said that the watch determines what songs seem to pump you up more during your workout regime. He said as your pace starts to slow down, the watch will kick on a song that it thinks tends to give you extra oomph.
The Motoactv also connects to a Motorola Android smartphone, allowing you to see who is calling and determine whether or not to answer it through the watch face's screen.
Also, its GPS feature allows users to track time, distance, speed and calories burned, as well as map out the route ran.
The watch offers up to 8 hours of uninterrupted workout time outdoors and is available for $249.99.
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