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Last updated on April 21, 2014 at 9:29 EDT

Pepsi MAX Searches for its Most Passionate Fans

January 13, 2012

PURCHASE, N.Y., Jan. 13, 2012 /PRNewswire/ — Pepsi MAX today announced the “Pepsi MAX for Life” video contest, a national search to find the brand’s most passionate fans. Two winners who prove that they are devoted fans of zero calories and maximum Pepsi taste will be rewarded with Pepsi MAX for life!

Beginning today, consumers can visit the Facebook tab at PepsiMAX.com to submit a video 60 seconds or less detailing why they deserve a lifetime supply of Pepsi MAX. Videos can be uploaded on the Pepsi MAX Facebook page through February 13, 2012 and two winners will be chosen. One winner will be selected by Pepsi MAX based on creativity, inspiration and entertainment value; the other chosen by the Pepsi MAX Facebook community. Public voting will take place between February 14 and February 18, 2012 on the Pepsi MAX Facebook page for consumers to decide who they think is most deserving of Pepsi MAX for their rest of their life.

“We already know we have great fans,” said Amy Wirtanen, Senior Marketing Director, Pepsi Beverages Corp. “The ‘Pepsi MAX for Life’ video contest is a fun way for us to get unique and creative content from consumers and reward them for showing their passion for the brand.”

The “Pepsi MAX for Life” video contest is open to legal residents of the United States residing in one of the 50 United States or District of Columbia, who are 18 years of age (19 in AL or NE) or older as of the date of entry submission or voting. For Official Rules, visit PepsiMAX.com. No purchase necessary. Void where prohibited.

Along with the online video contest, Pepsi MAX, the official soft drink of the NFL, will bring the “Pepsi MAX for Life” contest to life at its footprint at the NFL Experience during Super Bowl XLVI week in Indianapolis. NFL fans can participate in the interactive experience inside the NFL Experience being held at the Indiana Convention Center January 27-February 4. Go to SUPERBOWL.com to purchase NFL Experience tickets.

About Pepsi MAX

Pepsi MAX, with its zero calories and maximum Pepsi taste, is one of PepsiCo’s billion-dollar global brands and is part of Pepsi Americas Beverages. To learn more about Pepsi MAX, visit Pepsi Max on Facebook at: www.PepsiMAX.com/facebook or on Twitter at: @PepsiMAX.

About PepsiCo

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com.

SOURCE PepsiCo


Source: PR Newswire