IntelCav Presents Brazilian Case of EMV Migration in the 1st Edition of Cartes in USA
SAO PAULO, Jan. 18, 2012 /PRNewswire/ — IntelCav, one of the leading global payment card manufacturers and technology suppliers for the banking, authentication, identification, transportation and telecom industries, will be a key exhibitor at the first edition of CARTES North America.
The event will take place from March 5th to 7th, at the Mirage Hotel in Las Vegas. Traditionally held in Paris, France, Cartes is considered the world’s largest event in the card and electronic payment industry.
According to ABECS, the Brazilian Association of Credit Cards and Services, Brazil ended the year 2011 with a volume of over 687 million cards in circulation including all types of payment cards offered and is one of the most advanced markets in the world in the usage of smart cards.
“IntelCav was a pioneer and one of the main suppliers of smartcards technology in Brazil. This experience allowed the company to develop efficient, modern, competitive and completely secure practices both in the manufacturing process of the plastic used as well as in the personalization of the cards” states Fernando Castejon, CEO of IntelCav.
According to Castejon, the Brazilian experience may indicate a path for USA and other markets accelerate their migration process. “The adoption of the EMV technology increases security, widens the possibilities of new business opportunities and offers advantages to the payment industry as a whole”, he said.
Seeking to have a strong participation in the EMV migration process in the United States to cards with a chip, IntelCav opened an office in Florida last year. For 2012, the company plans to concentrate its efforts in this business opportunity.
Since its foundation 11 years ago, IntelCav has manufactured over 1 billion cards. The company owns card factories in the cities of Getulio Vargas (RS) and Manaus (AM) with a production capacity of 200 million cards/year. It also has three Personalization Centers with the capacity to print over 60 million cards/year. Besides the manufacturing facilities, IntelCav has several commercial offices in the main capital cities of Brazil and Latin America. The company is also present in Africa and Eastern Europe. Currently, approximately 22% of its total production is aimed at the foreign markets.
Fernando Castejon will be a speaker during the first day of the much-anticipated event and will talk about the migration process of the Brazilian magnetic strip card base to EMV standards.
“Presenting the Brazilian success smartcard case at Cartes is not only a great responsibility, but also a great reward for a company that has always been recognized for its pioneering spirit since its foundation”, says Castejon.
Some examples of such pioneering spirit may be observed in the company’s product portfolio, with the introduction of contactless cards, mini-cards, translucent cards, cards with metallic effects (hololan), aromatic cards, among others. Not to mention more advanced technological products such as the Display Cards or the Dual Interface cards that allow convergence of different markets and applications.
Another highlight is the company’s line of eco-friendly cards that, in 2009, won the Eco Award offered by the American Chamber of Commerce in Brazil (Amcham) in partnership with the Valor Economico newspaper, in the “Product Sustainability” category. The winning project was a card made from Post-Consumption Recycled PET bottles. It was also a finalist at the Sesames Awards, at Cartes 2010.
IntelCav at Cartes Las Vegas 2012
March 05 – 07th at the Mirage
Visit us at Booth #412
Ademir Morata | Verena Nery
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