January 19, 2012
AT&T Plans Will Cost More But Provide More Data
In a bid to keep up with customers´ ever increasing need for more cellular data, AT&T is allowing higher data usage at fixed, monthly prices. However those prices will also increase accordingly, reports Mikey Campbell for Apple Insider.
David Christopher, Chief Marketing Officer of AT&T Mobility and Consumer Markets explains in a statement on the company's website: “Customers are using more data than ever before. Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our 4G LTE deployment.”
The updated pricing, which will become available this weekend is, DataPlus 300MB for $20, DataPro 3GB for $30 and DataPro 5GB will cost $50 and include mobile hotspot tethering. The updated pricing is basically a $5 surcharge for a 1 GB bump in data for DataPro users, while upper-tier DataPlus subscribers receive an extra 100 MB for the same price.
AT&T introduced tiered pricing in June 2010, ending its popular unlimited data option which brought on much backlash from its customers as the data caps seemed unrealistic.
The nation´s second-largest carrier defended it pricing changes noting that as phones get faster and network speeds get faster, customers will always demand more data for their phones, reports the LA Times.
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