January 19, 2012
AT&T Plans Will Cost More But Provide More Data
In a bid to keep up with customers´ ever increasing need for more cellular data, AT&T is allowing higher data usage at fixed, monthly prices. However those prices will also increase accordingly, reports Mikey Campbell for Apple Insider.
David Christopher, Chief Marketing Officer of AT&T Mobility and Consumer Markets explains in a statement on the company's website: “Customers are using more data than ever before. Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our 4G LTE deployment.”
Existing customers will be grandfathered into their current plans, changes in plans will not go into effect until your contract renews unless you want to, writes Ginny Mies for PCWorld. However, you cannot switch back to your old data plan if you decide the new contract isn´t worth it.
The updated pricing, which will become available this weekend is, DataPlus 300MB for $20, DataPro 3GB for $30 and DataPro 5GB will cost $50 and include mobile hotspot tethering. The updated pricing is basically a $5 surcharge for a 1 GB bump in data for DataPro users, while upper-tier DataPlus subscribers receive an extra 100 MB for the same price.
AT&T introduced tiered pricing in June 2010, ending its popular unlimited data option which brought on much backlash from its customers as the data caps seemed unrealistic.
The nation´s second-largest carrier defended it pricing changes noting that as phones get faster and network speeds get faster, customers will always demand more data for their phones, reports the LA Times.
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