Mystery Guest Program for Churches Expands Nationally
CAPE GIRARDEAU, Mo., Jan. 19, 2012 /PRNewswire-iReach/ — When Faith Perceptions was founded in 2008 offering a mystery guest program (similar to mystery shopping in a business context), they knew they were onto something. It turns out they were onto something big. Faith Perceptions experienced a 300% increase in growth in 2011 over 2010. They also expanded from one State to eight, and are working with four Christian denominations. This makes it the fastest growing firm of its type in the country.
Mystery worshipping isn’t a new concept, but having been developed by business consultants, Faith Perceptions knows that you shouldn’t base research on one visit alone – what if the visit happened on a bad day? Here is how it works: Faith Perceptions (FaithPerceptions.com) partners with church leaders to evaluate the guest experience. Church leaders typically do not disclose their participation in the program to the congregation so that everyone will conduct “church as usual”. Faith Perceptions finds and hires qualified, primarily “unchurched” mystery guests from the local area to attend the church services – a different person at each service. The mystery guest then completes an online survey rating the church both numerically and with written commentary. Faith Perceptions uses a proprietary system to compile the data and provides reports and insight to the church leaders quarterly with both qualitative and quantitative feedback. Church leaders use this information to ensure a welcoming environment for first time visitors.
Melanie Smollen, Project Manager for Faith Perceptions explains, “We originally piloted the Mystery Guest program in Missouri. When we determined that it truly could expand geographically and into other denominations, we invested in the infrastructure required to successfully handle the increase. We now have over 2,500 mystery guests visiting churches in eight States and four denominations. We’ve evaluated well over 1,000 worship services across the country.”
Along the way, Faith Perceptions has been asked to provide additional services that increase growth and maximize outreach efforts beyond the Mystery Guest program: Church Plant Services helps those who are launching a new church, adding a service, restarting or developing a satellite location. Church Marketing Solutions uses a variety of methods to help churches reach out to people in their communities and make meaningful connections.
Media Contact: Melanie Smollen Faith Perceptions, 573-986-8840, email@example.com
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SOURCE Faith Perceptions