January 23, 2012
Downloads Soar for Apple’s iBooks Textbooks
Apple´s most recent foray into the world of education is off to an auspicious start, according to industry specialists. Despite relatively low-key marketing, downloads for the company´s iBooks textbook store are soaring just days after hitting the market.
While pedagogues have already begun debating the pros and cons of using tablets in the classroom, parents keen on getting their kids to study are registering their approval of digital textbooks with their dollars.Global Equities Research reported Monday that over 350,000 textbook downloads were made in the three days following the release of Apple´s iBooks 2 digital textbook last week.
Using their proprietary monitoring system, reports AllThingsD, the firm said that downloads of the free iBooks Author were on the rise as well.
The iBooks Author program is a tool for building interactive textbooks and includes templates for e-book layouts, provides a WYSIWYG-style editor, and allows users to add multimedia content and interactive features.
If last week´s figures are any indication of the direction that educational literature will take in the future, then Apple isn´t the only company that stands to profit from this novel learning forum. Makers of school books would also likely fare well in a world of digital textbooks because the costs associated with the publishing and distribution of digital school books would be significantly lower than those of their traditional paper counterparts.
In fact, Global Equities Research reports that the supply chain markup on textbooks typically averages between 33 percent and 35 percent. That means that both consumers and publishers could potentially see significant savings by cutting out the middlemen and selling their books directly through Apple´s online store.
And the potential for savings doesn´t stop there. According to Global Equities Research´s estimates, the cost of iBook production may be up to 80 percent lower than traditional print publications.
Research analyst at Global Equities Trip Chodhry says that once you combine all these factors, it starts to look like “a recipe for Apple´s success in the textbook industry.”
On the Net: